Leading Australian communications agency alt/shift/ has secured the Tinder Australia public relations account, following a competitive pitch process. The news comes after a successful tenure by previous agency Thrive PR.alt/shift/ announced their exciting win on LinkedIn, expressing their enthusiasm about unleashing creative ideas and leveraging their expertise in behaviour change to enhance Tinder's Australian presence. This strategic approach aligns perfectly with Tinder's mission of fostering meaningful connections amongst users.Andie Crawford, Managing Director of alt/shift/, echoed the team's excitement, calling it a "massive team effort" and expressing their eagerness to "shift the dial" for Tinder in Australia.This win positions alt/shift/ to play a key role in shaping the narrative around Tinder in the Australian market. Their expertise in behaviour change communication could prove invaluable in understanding user preferences and crafting targeted campaigns that resonate with the local audience.alt/shift/ previously worked with clients like Samsung and Menulog, demonstrating their experience with high-profile brands and digital marketing.It will be interesting to see how alt/shift/ leverages their creativity and strategic communication skills to further establish Tinder as the go-to dating app in Australia.