RSPL Group and One Source, the integrated marketing consultancy, have partnered to drive integrated marketing initiatives for RSPL Group’s flagship detergent brand, Ghadi Detergent. The collaboration aims to strengthen Ghadi Detergent’s digital presence through creative storytelling and integrated communication initiatives across digital platforms.With a strong legacy in the Indian detergent category, Ghadi Detergent has become one of the leading players,building a distinctive identity around delivering effective cleaning at an accessible price point. As consumer expectations and the way audiences discover, engage with and relate to brands continue to evolve, Ghadi is looking to take the next step in its communication journey, building on its established equity while creating stronger relevance in today’s digital environment.The partnership with One Source will support Ghadi in developing communication that reflects the changing needs and expectations of its audiences. The focus will be on translating the brand’s familiar character into contemporary, relatable and culturally relevant storytelling that can engage both its existing consumer base and newer audiences.Sandeep Rao, Managing Director, One Source, commented, “Ghadi is a brand with tremendous familiarity and equity, but what makes the opportunity particularly exciting is the scope to translate that legacy into a more contemporary digital language. Our focus will be to build communication that is rooted in the brand’s core, while being culturally relevant, distinctive and engaging for today’s consumer. We are delighted to partner with RSPL and look forward to creating work that makes Ghadi even more memorable in the digital space.”As part of the partnership, One Source will work with Ghadi Detergent, with the mandate spanning digital strategy, creative storytelling, social media, campaign ideation, content development and online brand building. The partnership will bring together Ghadi’s strong household equity and contemporary communication capabilities to create relevant and engaging conversations for today’s audiences.

Cog Culture, a brand strategy and integrated marketing agency, has partnered with PRP Group, an integrated communications group, to strengthen its public relations and media relations offering. The partnership extends Cog Culture’s existing expertise in brand strategy, creativity, technology and integrated marketing by bringing strategic communications, media engagement and reputation management into its broader brand-building approach.As brands navigate an increasingly interconnected media landscape, public relations play an important role in shaping how they are perceived, understood and trusted. Through this partnership, Cog Culture will complement its existing services with PRP Group’s expertise in media relations, corporate communications, leadership positioning and reputation management, enabling clients to connect their brand narratives with credible media visibility and stakeholder engagement.With a team of more than 200 professionals and a portfolio spanning brands such as Panasonic, DLF, Pepsi, BPL, Emaar, GMR, Cambridge International Education, Apollo and Cashfree, Cog Culture brings extensive experience in brand strategy, creativity, technology and integrated marketing. The agency has also been an early adopter of artificial intelligence in brand and marketing workflows, using technology to strengthen insights, accelerate execution and support strategic and creative thinking.Complementing Cog Culture’s integrated marketing expertise is PRP Group’s extensive experience in strategic communications and reputation building. A leading integrated communications group, PRP Group Pvt Limited has served more than 500 brands across India and international markets, with a footprint spanning 14 offices across India and six international offices. Its multidisciplinary offering encompasses public relations, corporate communications, media relations, digital and social media, leadership positioning, advocacy, reputation management and crisis communications. Combining strong media relationships with regional market intelligence and strategic storytelling, PRP Group delivers communication programmes aligned with business priorities."PR in the age of AI has taken on an entirely new dimension," said Anoop Dixit, CEO and Founding Partner, Cog Culture. "Traditional PR is changing shape. Audiences, and increasingly the AI platforms they turn to, now form opinions about brands from credible, authoritative narratives, not noise, and the new approach is built around exactly that. Having been at the forefront of AI adoption in the industry, we see our partnership with PRP Group as a natural next step. It brings editorial expertise and strategic communications closer to our brand strategy, creative and marketing work, helping clients build visibility, credibility and lasting brand value"“In an increasingly competitive and interconnected marketplace, public relations is central to shaping brand perception, building trust and strengthening reputation. The real value of communication lies in translating a brand’s vision and business priorities into credible narratives that resonate with the right audiences. Cog Culture has built a strong foundation in brand strategy and integrated marketing, and our partnership brings together complementary strengths to bridge the gap between brand building and public relations. By bringing PRP Group’s expertise in media relations, strategic communications and reputation management into Cog Culture’s integrated offering, we aim to help its clients build stronger public narratives, deepen stakeholder engagement and create lasting brand value,” said Dr. Sarvesh Tiwari, Founder, PRP Group.The partnership will support Cog Culture’s clients across key areas, including market entry and product launches, leadership and corporate positioning, editorial strategy, media engagement, and reputation and crisis preparedness. By integrating PR and media relations more closely into its existing brand-building approach, Cog Culture aims to help clients translate business priorities into compelling narratives that engage the media, stakeholders and wider audiences