The Public Relations and Communications Association (PRCA) APAC has launched the "Asia Go-To-Market Primer 2024," offering strategic insights for establishing communication programmes across Asia. Covering 13 markets, including Mainland China, Hong Kong, Taiwan, Japan, South Korea, Southeast Asia, India, and Sri Lanka, the primer provides detailed profiles of each region's socioeconomic, media, and cultural landscapes. It also suggests budget guidelines for strategic communications activities.Led by Caroline Hsu, Co-Chair of PRCA APAC and Chief Global Officer at The Hoffman Agency, the initiative aims to address Asia's growing complexity and diversity. Hsu emphasized the need for recognizing Asia's digital maturity, economic growth, and cultural uniqueness to create impactful campaigns.