Dating app Bumble has promoted Lucille McCart to the role of Director of Corporate Communications. This global position will be based out of the company's headquarters in New York City. McCart will be relocating to New York after spending the past five years with Bumble's team in Sydney, where she most recently served as the Director of Communications for the Asia-Pacific (APAC) region.
In her new role, McCart is tasked with overseeing Bumble’s corporate communications strategy, working closely with senior leadership to enhance the company’s global brand presence and stakeholder engagement. Her appointment comes at a pivotal time as Bumble continues to expand its global footprint and introduce innovative features aimed at improving user experience and safety.
Before joining Bumble, McCart honed her skills at leading Sydney-based PR agencies Hausmann and the former Map and Page. During her tenure at these agencies, she developed comprehensive communication strategies for a diverse range of clients, demonstrating a keen ability to navigate the evolving media landscape.
Bumble, known for its commitment to creating a safe and empowering platform for its users especially women, has recently made headlines with several key initiatives. The company has introduced new features aimed at combating online harassment and promoting respectful interactions, reinforcing its stance on user safety and well-being.
In her previous role as Director of APAC Communications, McCart played a crucial role in expanding Bumble's presence in the region, leading impactful campaigns that resonated with local audiences. Her strategic insights and leadership have been instrumental in establishing Bumble as a trusted and innovative brand in the highly competitive dating app market.
