Evident Integrated Marketing and PR, a Philippines-based agency, has named Fran Ayala as the new Head of Strategic Planning. In this capacity, Ayala will assist clients with purpose-driven branding and marketing strategies designed to foster business growth and create positive social change. She will report directly to Cecile Dominguez-Yujuico, the Founder and CEO.Ayala recently returned to the Philippines after spending 13 years in Hong Kong, where she expanded her agency portfolio by leading Text100’s (now Archetype) content marketing team, launching The Economist Group’s PR agency, TVC, in the Asia Pacific region, and managing global and regional accounts for Edelman."Fran's work with global agencies and leading brands positions her perfectly to elevate our clients' market presence and business growth through compelling storytelling. We're delighted to welcome her aboard," said Cecile Dominguez-Yujuico.  “I’m delighted to be back in the Philippines and joining a team of colleagues who believe that purpose is at the heart of all successful branding and marketing. There are so many brands in this country doing impressive work, and I want to help tell their stories in a way that sustains their business growth and makes a positive social impact,” said Fran.