Online marketplace giant eBay has selected Axicom, Burson's tech-focused agency, as its North America corporate communications agency of record. This follows a competitive review led by eBay's new Chief Communications Officer Gigi Ganatra Duff.Axicom will support eBay across various areas, including corporate, product, and technology communications, seller and advertiser engagement, and the eBay Foundation. The agency will collaborate with Duff's team to enhance awareness of eBay's commitment to innovation and its vibrant community.Lisa Sullivan, President of Axicom Americas, expressed excitement about the partnership, emphasizing the agency's expertise in helping tech brands communicate effectively.This win marks a significant milestone for Axicom in the US market, following recent successes like securing AMD's global PR business. eBay, celebrating its 30th anniversary in 2025, will manage the account from Axicom's San Francisco office.