Ketchum has promoted Rachel Rix, previously deputy MD of brand, to the role of Chief Growth Officer for its UK operations. Rix will continue her current responsibilities as global client lead and EMEA lead for two major accounts, alongside her new duties overseeing Ketchum?ÇÖs integrated offerings. Having joined Ketchum nearly eight years ago from Freuds, Rix has steadily risen through the ranks.This announcement comes shortly after Ketchum UK appointed Estelle Boon as managing director of brand.In her new role, Rix will report to Sera Holland, who became UK CEO in August following the departure of Ruth Allchurch. Holland praised Rix?ÇÖs abilities, stating: ?Ç£Watching Rachel work is like taking a masterclass in client relationship building. She is one of those rare talents that can create depth in the partnerships she owns and breadth in the work through her relentless focus on progress. I?ÇÖm looking forward to working closely with Rachel as she steps into this new role, and we step into this new chapter of growth across our integrated and specialist offerings.?Ç¥Expressing her enthusiasm, Rix shared: ?Ç£I couldn?ÇÖt be more excited to take on this role at the start of Ketchum UK?ÇÖs next chapter. There are two things I love most about my job and our industry: building and nurturing relationships with people who inspire and energise me and doing innovative, progressive work with clients that makes us all better. I can?ÇÖt wait to work with Sera and the senior leadership team to bring our brilliant plans to life.?Ç¥This leadership change is part of a broader restructuring at Ketchum UK, which includes Noor Kheir?ÇÖs arrival from H&K as managing director of corporate, as well as the departure of the agency?ÇÖs chief finance and operations officers, and corporate director Koray Camg??z?ÇÖs transition to CEO of the Taylor Bennett Foundation.