On the occasion of its 14th Foundation Day, PR Professionals (PRP), a leading integrated communications firm and the flagship of the PRP Group, launched IOwnGurugram, a community-led civic responsibility campaign aimed at inspiring citizens, corporates, and communities to take proactive ownership of the city’s well-being. While Gurugram, known as the Millennium City, is celebrated for its modern growth, it has also been grappling with several infrastructure and urban challenges. The campaign calls on citizens to take ownership wherever possible and work alongside authorities and the government to address these issues.To mark the beginning of IOwnGurugram, over 100 PRP employees at its HQ, Gurugram, rolled up their sleeves to tackle on-ground civic issues around their office vicinity in Gurugram. They began by filling dangerous potholes on MG Road in front of their office hazards that posed safety risks, caused traffic congestion, and damaged vehicles. Additionally, they cleaned the areas and pavements around the Guru Dronacharya Metro Station. The team, led by PRP Group’s Founder Sarvesh Tiwari, CEO Sanjay Gupta, and Executive Director Rahul Kashyap, collected approximately one ton of garbage from the streets. Residents and passersby also joined the movement, extending their support and appreciation. This symbolic yet impactful start perfectly embodied the movement’s core philosophy: act instead of complain. Beyond cleaning and pothole-filling, PRP team members led an awareness drive, engaging with auto drivers and small food stall owners to encourage them to keep their surroundings clean. The campaign’s driving slogan is: “Hum Sudhrenge, Jag Sudhrega” (“If we improve ourselves, the world will improve”).Speaking about the initiative, Sarvesh Tiwari, Founder & Managing Director, PR Professionals, shared, “Gurugram is not just where we work; it is our home. And just as we care for our homes, we must also care for our city. On PRP’s 14th Foundation Day with #IOwnGurugram, we aim to transition from being passive observers to active problem solvers. This city’s challenges are ours to address, and it’s high time we take ownership of them. Through this initiative, we want to stand shoulder-to-shoulder with fellow citizens, local authorities, and the government to make Gurugram a cleaner, safer, and better place to live.”Beyond its excellence in communications, PR Professionals has a strong commitment to social welfare. During the COVID-19 pandemic, the company supported marginalized communities by providing food and rations to around 500 stranded migrant laborers and advocated for hundreds of Indians stranded in Japan, ensuring their concerns reached the government. It also adopted 135 children who lost their parents during the pandemic, funding their education until their eldest family member becomes financially independent. Founded in 2011 by Sarvesh Tiwari, a seasoned communication expert with over two decades of experience in the media, government, and corporate sectors, PR Professionals is the flagship of PRP Group. Tiwari currently serves as Chairman of the Public Relations Society of Delhi (PRSD). The firm offers end-to-end branding and customized public relations solutions that help businesses become market leaders. From its humble beginnings, PRP has grown to 12 offices in India and six overseas, with a 250+ member team united by Tiwari’s passion for excellence and commitment to social responsibility.

Adgully?ÇÖs IMAGEXX Summit and Awards 2024, the premier PR industry event, took place on July 18, 2024, at the Holiday Inn, Aerocity, Gurgaon. This prestigious event brought together industry leaders, professionals, and innovators to celebrate excellence in public relations and communication.The event witnessed an insightful panel discussion on ?ÇÿNavigating Geopolitics: The Role of Public Policy and ESG in Shaping Global Communication Strategies?ÇÖ. The panel was led by Rahul Kashyap, Executive Director, PRP Group, and the esteemed panelists included:Sonal Singh, Head - Corporate Communications, Jindal StainlessAnil Patni, EU Policy and Outreach Expert, Apex AdvisersSanghpriya Gautam, Director, Speyside.The industry experts explored how geopolitical factors influence government actions and the resultant effects on businesses, particularly within the Indian manufacturing sector. They also delved into the critical role of Environmental, Social, and Governance (ESG) criteria in shaping business strategies.In today?ÇÖs global landscape, the interplay between geopolitics and corporate strategy is undeniable. Government decisions, often shaped by international dynamics, profoundly impact business operations.Rahul Kashyap opened the conversation by posing a crucial question: ?Ç£How do you see that geopolitics affects government decisions and the effect of it on the corporate side of it??Ç¥Sonal Singh, representing the Indian manufacturing sector, provided insights into how communication strategies often come into play post-crisis. She explained, ?Ç£I believe a lot of communication strategies kick in after the geopolitical disaster has already happened.?Ç¥ Citing the impact of Chinese imports on various industries in India, Singh highlighted how the Trump administration?ÇÖs Section 232 tariffs catalyzed global shifts from globalization to nationalization. She noted, ?Ç£That one decision of Trump triggered governments all across the world to take action.?Ç¥Singh further illustrated the importance of timely government intervention by referencing India?ÇÖs dependency on imported containers. Despite ample research and advocacy, significant policy changes often occur only during crises, such as the Galwan incident. She stated, ?Ç£India is such a large behemoth. There are so many other pressing issues in front of the government that sometimes things have just to be jerked into action.?Ç¥Transitioning to the topic of ESG, Rahul Kashyap remarked on its critical importance and the perception of its weaponization. Anil Patni responded by tracing the evolution from Corporate Social Responsibility (CSR) to ESG. He observed, ?Ç£Before this buzzword of ESG came around... we had something called CSR.?Ç¥Patni emphasized on the longstanding tradition of Indian companies engaging in social responsibility as a strategic business practice, which has now expanded to include environmental considerations due to global awareness initiatives like the IPCC reports. He added, ?Ç£Now, companies are forced to become good citizens. They have to pay attention to their carbon footprint.?Ç¥Patni underscored the regulatory aspect, stating, ?Ç£In Europe, you have a European climate law. In India also, now it is compulsory for the top thousand companies... to compulsorily report on their environmental performance.?Ç¥Sanghpriya Gautam elaborated on the intrinsic value of ESG, asserting its necessity. He stated, ?Ç£Everyone in this world is using resources... So that?ÇÖs how the environmental aspect of ESG comes in.?Ç¥ Gautam stressed on the importance of addressing local needs and fostering sustainable CSR programs to ensure long-term benefits for communities. He highlighted the governance aspect by pointing out the safety concerns in regions like Gurgaon, which can deter investment. Gautam emphasized, ?Ç£Investment in ESG is not negative; you get really good returns.?Ç¥In conclusion, the discussion illuminated the profound impact of geopolitical decisions on government actions and corporate strategies. The emphasis on ESG underscores its growing significance as a framework for responsible and sustainable business practices. As businesses navigate these complex dynamics, the integration of geopolitical awareness and ESG principles will be crucial for long-term success.