Samsung Gulf Electronics has named Gambit Communications as its strategic public relations agency following a competitive multi-agency pitch. The partnership will oversee PR initiatives across five key markets?ÇöUAE, Qatar, Kuwait, Bahrain, and Oman?Çöcovering multiple divisions, including smartphones, televisions, and home appliances.Commenting on the collaboration, Jamal Al Mawed, Founder and Managing Director of Gambit Communications, stated: "Samsung is a global leader in innovation, shaping the way we live through groundbreaking technology. It is both a privilege and a responsibility to help craft and amplify their stories across the region."The appointment aligns with Gambit Communications?ÇÖ ongoing growth trajectory. The agency has recently expanded its team with six new hires and added prominent brands such as Uber, Deloitte, Emirates Airline Festival of Literature, OMNIYAT, and EssilorLuxottica Group to its portfolio.Gambit has solidified its position as a regional powerhouse, securing 36 prestigious awards in 2024. These accolades include winning the MENA Young Lions for the second consecutive year, as well as being recognized as Medium Agency of the Year and Homegrown Agency of the Year at the MEPRA Awards 2024. The agency was also named PR/Communications Agency of the Year and Independent PR Agency of the Year at the Campaign Middle East Agency of the Year Awards 2024, along with Medium Agency of the Year at the PRCA Regional Awards 2024.Gambit Communications continues to represent a diverse roster of global brands, including Acer, BMW, Aramex, Amazon Payment Services, Porsche, and Mandarin Oriental, further cementing its reputation as a go-to agency in the region.