Gambit PR & Communications, a leading public relations firm, has announced ts appointment as the official PR agency for FIX Dessert Chocolatier, the ?Ç£ORIGINAL Dubai Chocolate?Ç¥ that has taken the world by storm and pioneered a new dessert segment.The partnership kicks off with the highly anticipated launch of FIX Dessert Chocolatier?ÇÖs new summer flavour, ?ÇÿTIME TO MANGO,?ÇÖ at the Mall of The Emirates in Dubai.Jamal Al Mawed, Founder and Managing Director at Gambit PR & Communications, shared his excitement on LinkedIn, stating: ?Ç£Excited to announce that Gambit PR & Communications has been appointed as the official PR agency of the viral sensation that has taken over the world and created a whole new dessert segment FIX Dessert Chocolatier ?Çô the ORIGINAL Dubai Chocolate! We kicked off with today?ÇÖs BIG launch of their new summer flavor ?ÇÿTIME TO MANGO?ÇÖ at Mall of The Emirates.?Ç¥The collaboration between Gambit PR & Communications and FIX Dessert Chocolatier is set to further amplify the brand?ÇÖs global reach and solidify its position as a unique and innovative player in the dessert industry.

Samsung Gulf Electronics has named Gambit Communications as its strategic public relations agency following a competitive multi-agency pitch. The partnership will oversee PR initiatives across five key markets?ÇöUAE, Qatar, Kuwait, Bahrain, and Oman?Çöcovering multiple divisions, including smartphones, televisions, and home appliances.Commenting on the collaboration, Jamal Al Mawed, Founder and Managing Director of Gambit Communications, stated: "Samsung is a global leader in innovation, shaping the way we live through groundbreaking technology. It is both a privilege and a responsibility to help craft and amplify their stories across the region."The appointment aligns with Gambit Communications?ÇÖ ongoing growth trajectory. The agency has recently expanded its team with six new hires and added prominent brands such as Uber, Deloitte, Emirates Airline Festival of Literature, OMNIYAT, and EssilorLuxottica Group to its portfolio.Gambit has solidified its position as a regional powerhouse, securing 36 prestigious awards in 2024. These accolades include winning the MENA Young Lions for the second consecutive year, as well as being recognized as Medium Agency of the Year and Homegrown Agency of the Year at the MEPRA Awards 2024. The agency was also named PR/Communications Agency of the Year and Independent PR Agency of the Year at the Campaign Middle East Agency of the Year Awards 2024, along with Medium Agency of the Year at the PRCA Regional Awards 2024.Gambit Communications continues to represent a diverse roster of global brands, including Acer, BMW, Aramex, Amazon Payment Services, Porsche, and Mandarin Oriental, further cementing its reputation as a go-to agency in the region.

The Middle East Public Relations Association (MEPRA) hosted its prestigious 16th annual awards, bringing together over 550 industry professionals at a glittering ceremony to celebrate the standout achievements in public relations and communications. This year?ÇÖs awards featured 62 top agencies and professionals vying for titles across 53 categories, showcasing the best in creativity, strategy, and impact.With 770 entries evaluated by a distinguished panel of 130 industry veterans, the event highlighted campaigns and professionals that have redefined excellence in PR. Memac Ogilvy led the evening, securing 27 awards, followed by Gambit Communications with 22 and Weber Shandwick with 16.Key Highlights:?Çó Chairman?ÇÖs Award: Jamal Al Mawed, Founder & Managing Director of Gambit Communications.?Çó In-House Team of the Year: Department of Culture and Tourism, Abu Dhabi.?Çó Large Agency of the Year: Memac Ogilvy.?Çó Medium Agency of the Year: Gambit Communications.?Çó Small Agency of the Year: Matrix Public Relations.?Çó Homegrown Agency of the Year: Gambit Communications (for the third time).Campaign Excellence:?Çó Best Business-to-Business Campaign: Dubai Holding?ÇÖs Gift It Forward Ramadan Campaign 2024.?Çó Best Fashion and Technology Campaigns: TASAWAR-Taking the Runway by Snap Inc and Weber Shandwick MENAT.?Çó Best Government Communications: Burson for I Care.?Çó Best Crisis Communication: Matrix Public Relations.?Çó Best Retail Campaign: Gambit Communications and City Centre Mirdif.Individual Accolades:?Çó Best Communicator of the Year: Iman Isa, Burson.?Çó Young Communicator of the Year: Rebecca Rego, Edelman.?Çó Outstanding Student Campaign: Astha Kurup, Arvy Moga, and Jared Rallos from Murdoch University Dubai.Industry Insight:Kate Midttun, Chairperson of MEPRA, commended the winners, stating:"The Middle East?ÇÖs PR industry continues to set global benchmarks, demonstrating resilience and creativity in navigating tighter budgets and deadlines. From embracing AI and technology to crafting compelling narratives, our trailblazers prove that innovation and adaptability remain at the heart of our success."PartnershipsWeber Shandwick collaborated as Diamond Partner for the third year, joined by Platinum Partners MSL Group Middle East, Action Global Communications, and Memac Ogilvy. Supporting partners included CARMA, Edelman, Mubadala, TECOM Group Dubai, and others.