Shreya Cheema has taken on a new role as Communications Manager, India at VisitBritain. The move follows a three-year stint at Outlook Traveller, where she most recently served as Associate Editor.During her time at Outlook Traveller, Cheema was involved in editorial production across print and digital platforms. Her work included commissioning and editing features, managing contributor relationships, and collaborating with tourism boards such as Germany Tourism, Tourism Australia, Spain Tourism Board, and Dubai Tourism. She also handled advertorial projects with brands including Mastercard India, Booking.com, Maruti Suzuki, and Panerai, and contributed to the relaunch of the Outlook Traveller digital platform.Before Outlook Traveller, Cheema worked across digital agencies and media organisations, including Wondrlab India, Ting, WATConsult, and Worldwide Media. Her experience spans editorial strategy, digital content, brand communication, and social media marketing.In her new role at VisitBritain, Cheema will be based in Mumbai and will oversee communications for the organisation’s India market.

VisitBritain, the national tourism agency for Great Britain, has announced the appointment of Mirna Tamimi as its new Communications Manager for the Gulf Cooperation Council (GCC) countries.In her new role, Mirna will lead efforts to promote Britain?ÇÖs diverse visitor offerings across the GCC region. Her responsibilities include collaborating with media to highlight the latest tourism products, experiences, and attractions. This involves organizing hosted media visits and promoting Britain as a must-visit destination through its regional gateways.The appointment comes as VisitBritain forecasts record-breaking visitor numbers and spending from the GCC in 2024. An estimated 1.3 million visits are expected, marking a 21% increase from 2023. Visitors from the region are projected to spend ?ú3.1 billion in the UK this year, a significant 26% rise compared to the previous year.Mirna brings a wealth of experience to the role, having previously worked at Gambit Communications as a Senior Account Manager. There, she managed high-profile clients across hospitality, entertainment, and automotive sectors, including Mandarin Oriental Hotel Group, Ski Dubai, Snow Abu Dhabi, and BMW Group. With over six years of experience in agency and in-house roles and a track record of award-winning campaigns, Mirna is well-positioned to strengthen Britain?ÇÖs appeal to GCC travelers.Her appointment reflects VisitBritain?ÇÖs commitment to fostering strong connections with the GCC market, encouraging more visitors to explore the best of Britain?ÇÖs rich culture, heritage, and attractions.