Communications agency launches in the UAE, a UAE based creative & communications consultancy, has officially launched operations across the country. Founded by seasoned and senior PR and communications professional Omar Khan, is a new service that offers bold, creative ideas, bespoke communication strategies and highly professional PR consultation to small-medium is a service curated for entrepreneurs, start-ups and SME’s to support with ideas, strategies and consultation related to brand awareness, PR or marketing strategies, events, product or service launches, social media campaigns and other creative communication tactics. The nature of the service allows a client to purchase bespoke and creative proposals based off a given brief, whilst retaining full autonomy and rights to bring the idea to life themselves, or through partnering with one of’s preferred and recommended partners. At the helm of the new consultancy is Founder and CEO Omar Khan. With over a decade of professional experience within the PR and communications industry in the UAE, Omar brings together strategic-thinking and highly creative campaign ideas across a range of consumer-focused industries, including hospitality, F&B, luxury fashion and lifestyle.The concept of is simple. Ideas have value. Whether they’re part of an overall brand strategy, cool concepts for a new business proposal, or part of an internal brainstorm that leads to a fully-fledged executable experience, these all take time, effort and creative insight to develop and deliver. believes that it’s important to remunerate agencies, freelancers and creative professionals for the work involved with producing an idea. While most current agency models include these services as part of their overall fee structure, offers the choice of a more affordable ‘pay as you go’ model, where clients can purchase bespoke strategies with creative ideas on an ad hoc basis. Each client is provided with an idea that is meticulously produced with relevance to the brief, taking into consideration current trends, insights and data from reputable and locally relevant sources. is suited to entrepreneurs, start-ups and SME’s who want creative ideas and professional consultancy to help elevate their businesses, but may not necessarily be able to afford hefty retainer fees for communications and related services.Founder-CEO Omar Khan commented: “The PR and Communications industry needs a shake-up. With Dubai alone seeing a 550% annual rise in global SMEs attracted to the emirate, we need to be able to provide affordable communication services to a phenomenally fast-growing market segment that wants big, bold and creative ideas to help take their businesses to the next level. However, with hefty retainer fees predominantly the only option provided by reputable agencies in the Middle East, many SME’s are unfortunately unable to afford the investment. This is where comes into the picture. We provide individual project and tailored rates depending on the scale of the brief, offering more cost-friendly alternatives for clients whilst still ensuring strategic, creative and relevant thinking at its highest level. I’m very excited to be launching in the market and look forward to working together with clients, the industry and the region on bringing big ideas to life that are both memorable and impactful.” also acts as a conduit to leaders within the communications and creative industry. Placing emphasis and value on the quality of its creative ideas, the service works seamlessly with its network of professionals to ensure flawless execution of the ideas it produces. Whatever the client brief may be, is able to give brands the professional guidance and direction they need to drive awareness to new audiences, delivering satisfaction to clients and contributing to the overall success of the regions flourishing SME ecosystem.Raised in the UAE, Omar’s background draws extensive experience across a range of consumer-focused industries, particularly across hospitality, F&B, luxury fashion and lifestyle. He began his career managing operations for several leading establishments in London, before transferring his many years of knowledge and skills to handle PR and communications for global and local brands in the Middle East.Throughout his career, he has worked with International brands including Marriott International, The Hyatt Group, Four Seasons, Rixos, Taj Hotels, World’s 50 Best, Deliveroo, McDonald’s UAE, Dyson, General Motors, Loro Piana, GUCCI, Hugo Boss, Patek Philippe, LINDBERG, VIACOM and many more.

Golin hires Kim Allain as associate creative director

Golin has named Kim Allain as associate creative director, further strengthening its creative team in London.Kim Allain joins Golin from MSL UK, where she served as creative lead for four years. During her tenure, Allain spearheaded multiple award-winning campaigns, including Puma’s Cali Star Challenge. Her extensive experience also includes roles at Talker Tailor Trouble Maker and Cake, where she developed creative strategies for clients such as Deliveroo, Subway, and Currys. Additionally, Allain has managed high-profile talent partnerships for Mastercard, notably its sponsorship of The Brit Awards.In her new position at Golin, Allain will report to Al Wood, who was recently promoted to chief creative officer. She will play a key role in driving creative excellence across Golin’s diverse client portfolio."Kim is a brilliant and passionate creative with an impressive portfolio of culturally-connected work," said Al Wood. "As we continue to grow our team and expand our ambition for earned-led, integrated creative solutions, Kim was the natural choice. I’m excited to see the innovative contributions she will bring to our agency."Allain expressed her enthusiasm for joining Golin: "Our industry is in a time of significant change and evolution, and Golin felt like the perfect place for me to continue my professional growth. The work from Al and the team is incredibly impressive, and I’m eager to bring my experience in culture, entertainment, and audience engagement to Golin’s creative offerings."

Little Moons appoints Current Global MENAT to drive Middle East expansion

Little Moons, the mochi ice cream company, has appointed UAE-based PR agency, Current Global MENAT, to accelerate its Middle East expansion.Founded by Howard and Vivien Wong, Little Moons became a viral sensation in 2021 in the UK generating content viewed over 500 million times. Since then, the brand has disrupted the ice cream category pioneering the snackable ice cream segment with its artisan-quality mochi ice cream bites that are made without compromise and at less than 85kcal per ball.Little Moons is now one of the leading mochi ice cream in the world and the fastest-growing ice cream brand globally. Known for its delicious bite-sized mochi ball of perfection, Little Moons offers a variety of flavours such as passionfruit & mango, pistachio, and raspberry, catering to an array of tastebuds, with vegan options also available.Each Little Moon is a work of art, handmade using a 30-year-old family technique that expertly steams and pounds the rice dough until it reaches the perfect chewy texture. The gelato centres are then wrapped in a thin layer of mochi before being hand-rolled into their distinctive moon shape. The brand sources the finest ingredients worldwide to create artisan gelato ice cream bursting with flavour. Its gelato has a higher density, offering a more intense flavour than other ice creams.Commenting on the partnership, Amelia Butler, Senior Trade Marketing Manager, Little Moons, said, “We were in search of a modern, integrated creative partner to help us get as many eyeballs on our brand as possible, and the Current Global team stood out as the perfect fit. The passion of the Current Global shone through with their strategic insights, creative ideas, and understanding of the region. We look forward to working together as we grow the Little Moons brand across the Middle East.”Peter Jacob, Managing Director, Current Global MENAT, commented, “You can tell an awful lot about a client from the very first brief and we immediately knew this was a brand and a client that matched our mindset. Across the pitch process, the team did a lot of testing of the product in the name of research and on top of that, it’s a great story with two passionate founders driving the business forward where communications is at the centre of the business. We can’t wait to get started.”Current Global will work with Little Moons to deliver exceptional integrated communication solutions, engaging with key media and influencers, to build greater brand visibility and solidify its presence in the region.Launched in the UAE in May 2023, Little Moons is available all major retailers such as Carrefour, Lulu, Spinneys and Choithrams, as well as delivery apps like Amazon UAE, Instashop, Kibsons, Deliveroo, Noon, Talabat and Careem.

Grayling UK unveils design & production studio Humble Mavericks

Grayling UK, a PR and public affairs agency, has announced the launch of Humble Mavericks, its first dedicated design and production studio. This development positions Grayling to offer clients an even more comprehensive suite of services.Humble Mavericks will collaborate with Grayling's existing client base, including industry giants like Nestlé and Deliveroo, across the agency's UK, Singapore, and Hong Kong offices.The studio boasts a talented team, led by Dom Desmond, previously a Creative Director at Grayling UK. Desmond takes the helm as Head of Humble Mavericks. The team is further bolstered by the additions of senior designer Sital Mistry, who joins from Kindred, and Annie Dixey, a creative powerhouse with experience at new product development and branding firm Black Label Creations.Humble Mavericks will focus on creating impactful branding solutions, engaging social media campaigns, and captivating animations. Operating 24/7, the studio will seamlessly integrate with Grayling's established creative, strategy, research, data, and analytics teams.“The launch of Humble Mavericks is incredibly exciting for our agency and reflects our vision and ambition to provide cutting-edge creative services,” said Heather Blundell, (pictured), CEO, Grayling UK.  “By combining our design and production capabilities with our expertise in PR, news-jacking creative, social-first content and data-led story-telling we can provide an always-on service for clients that is truly unique. The launch of Humble Mavericks enables us to provide clients even greater creative depth and scale,” said Dom Desmond.