Dubai Airports, operator of Dubai International (DXB) and Dubai World Central (DWC), has appointed Current Global MENAT as its retained public relations agency following a competitive pitch process. The move strengthens its integrated marketing and communications strategy under the Middle East Communications Network (MCN).The appointment consolidates PR efforts across MCN agencies?ÇöJack Morton, MRM, and Magna?Çöalready supporting Dubai Airports. Current Global will now lead strategic storytelling and media engagement as part of a unified team delivering cross-channel brand communications.?Ç£As Dubai Airports evolves into a hospitality-driven organisation, we are embracing a more agile, digital-first communications approach,?Ç¥ said Michelle Lee, VP Brand & Communications, Dubai Airports. ?Ç£Current Global?ÇÖs appointment reflects our commitment to impactful, integrated storytelling with earned media at its core.?Ç¥The partnership comes at a pivotal moment for Dubai Airports, ahead of the 19th edition of the Dubai Airshow at DWC and record-breaking annual passenger figures expected later this year. The organisation is also focusing internally on enhancing employee experience and rolling out a refreshed corporate strategy.Peter Jacob, Managing Director, Current Global MENAT, stated: ?Ç£Dubai Airports is more than a global aviation leader?Çöit?ÇÖs a gateway to the Dubai story. We?ÇÖre proud to support their mission and collaborate with the outstanding MCN team.?Ç¥Echoing the sentiment, Ghassan Harfouche, CEO of MCN MENAT and President of McCann Worldgroup APAC, added: ?Ç£This partnership exemplifies our vision of delivering seamless, connected solutions through agency collaboration to elevate iconic brands like Dubai Airports.?Ç¥Current Global?ÇÖs regional portfolio includes clients such as Dubai Tourism, Bugatti, Kraft Heinz, Global Village, and Bentley.

Current Global MENAT, part of Middle East Communications Network (MCN), has made five new appointments in the last two months following several major client wins and continued development of its capabilities.Nick Watkins, former ARN News Editor and contributor to The National and Gulf News, joins as Senior Editor charged with leading the agency?ÇÖs storytelling capabilities and earned media engagement strategies.Mohammad Al Sayed joins as Account Director from Gambit Communications, while Aya Khaddam comes in as Senior Associate from Brazen MENA. Murdoch University graduate and MEPRA ?Ç£Outstanding Student Campaign?Ç¥ winner Aastha Kurup has been appointed Junior Associate. Sohailla Ossama begins as Account Coordinator based in Egypt to support the agency?ÇÖs client account teams.Peter Jacob, Managing Director, Current Global MENAT said, ?Ç£Since we started Current Global less than three years ago, we made a commitment to do things differently, built on a common-sense and human-first approach to how we think, act and deliver.?Ç¥Current Global works with some of the region?ÇÖs most loved brands including Dubai Tourism, New Balance, Global Village, Roxy Cinemas, Kraft Heinz, Bentley, Bugatti and GymNation.?Ç£As part of our vision to define what an earned-first agency in the Middle East looks like, we want to do continue to so what others are unwilling or unable. Moving away from the spray and play media dispatches. Leaving egos outside the room to deliver cut-through earned-first and integrated ideas. Freeing our junior teams from an over burden of reporting, whilst also providing them with vital team management experience. We want to provide the best place to work and be true and equal partners to our clients,?Ç¥ continued Jacob.Recently named PRWeek?ÇÖs Middle East Agency of the Year and winner of Best Middle East Bampaign at both the PRWeek and EMEA SABRE award for the second year running, Current Global MENAT combines the reach, ambition, and mindset of a big agency, with the attitude, speed, and passion of a smaller one. In the last 12 months the team has won over 35 industry awards and has recently been recognised as a Great Place to Work?« in the Middle East for 2024?Çô2025 and Best Mental Health Support in PR.

Current Global MENAT, part of the Middle East Communications Network (MCN), has appointed Luanne D?ÇÖSouza as its new Account Director, marking a pivotal step in the agency?ÇÖs expansion journey.Bringing over a decade of experience, Luanne has a proven track record of delivering award-winning, social-first campaigns for high-profile brands such as Rolls-Royce, Amazon Prime Video, Al-Futtaim Automotive, and Marriott Bonvoy. At Current Global MENAT, she will oversee a diverse portfolio that includes New Balance, Dubai Holding Entertainment, and Heinz. Her previous roles span respected organizations like Sticky Ginger, Art Dubai, and Sweetwater MEA.Peter Jacob, Managing Director of Current Global MENAT, expressed his enthusiasm for the hire: "We launched Current Global MENAT to redefine what a future-focused, earned-first agency looks like in our region. Luanne?ÇÖs expertise in social and influencer strategies aligns perfectly with our vision of creating human-first connections. Her energy and fresh perspective will be invaluable as we continue to deliver for our clients and expand our offerings."Reflecting on her appointment, Luanne D?ÇÖSouza said: "Joining Current Global MENAT is an exciting step in my career. The team?ÇÖs earned-first approach, innovative mindset, and impressive roster of clients set them apart. I?ÇÖm eager to contribute to their award-winning legacy and help shape 2025 as a defining year for the agency."Since its launch just three years ago, Current Global MENAT has established itself as a powerhouse in the region, blending the strategic capabilities of a global agency with the agility of a boutique firm. The agency?ÇÖs accolades include PRCA MENA and PRCA Platinum Small Agency of the Year 2024, 14 wins at the MEPRA Awards, and certifications such as Great Place to Work and Best Mental Health Support in PR at the mentl Awards.With Luanne?ÇÖs addition, Current Global MENAT continues its mission to elevate the role of social, influencer, and earned media strategies in driving impactful, conversation-led campaigns across the Middle East and North Africa.

Little Moons, the mochi ice cream company, has appointed UAE-based PR agency, Current Global MENAT, to accelerate its Middle East expansion.Founded by Howard and Vivien Wong, Little Moons became a viral sensation in 2021 in the UK generating content viewed over 500 million times. Since then, the brand has disrupted the ice cream category pioneering the snackable ice cream segment with its artisan-quality mochi ice cream bites that are made without compromise and at less than 85kcal per ball.Little Moons is now one of the leading mochi ice cream in the world and the fastest-growing ice cream brand globally. Known for its delicious bite-sized mochi ball of perfection, Little Moons offers a variety of flavours such as passionfruit & mango, pistachio, and raspberry, catering to an array of tastebuds, with vegan options also available.Each Little Moon is a work of art, handmade using a 30-year-old family technique that expertly steams and pounds the rice dough until it reaches the perfect chewy texture. The gelato centres are then wrapped in a thin layer of mochi before being hand-rolled into their distinctive moon shape. The brand sources the finest ingredients worldwide to create artisan gelato ice cream bursting with flavour. Its gelato has a higher density, offering a more intense flavour than other ice creams.Commenting on the partnership, Amelia Butler, Senior Trade Marketing Manager, Little Moons, said, ?Ç£We were in search of a modern, integrated creative partner to help us get as many eyeballs on our brand as possible, and the Current Global team stood out as the perfect fit. The passion of the Current Global shone through with their strategic insights, creative ideas, and understanding of the region. We look forward to working together as we grow the Little Moons brand across the Middle East.?Ç¥Peter Jacob, Managing Director, Current Global MENAT, commented, ?Ç£You can tell an awful lot about a client from the very first brief and we immediately knew this was a brand and a client that matched our mindset. Across the pitch process, the team did a lot of testing of the product in the name of research and on top of that, it?ÇÖs a great story with two passionate founders driving the business forward where communications is at the centre of the business. We can?ÇÖt wait to get started.?Ç¥Current Global will work with Little Moons to deliver exceptional integrated communication solutions, engaging with key media and influencers, to build greater brand visibility and solidify its presence in the region.Launched in the UAE in May 2023, Little Moons is available all major retailers such as Carrefour, Lulu, Spinneys and Choithrams, as well as delivery apps like Amazon UAE, Instashop, Kibsons, Deliveroo, Noon, Talabat and Careem.

The Public Relations and Communications Association in the Middle East and North Africa (PRCA MENA) has today announced the multi-disciplined creative communications agency Current Global MENAT, as its latest corporate member.Current Global MENAT combines the global reach, strategic thinking and capabilities of a global agency with the attitude, speed and passion of a small agency. The agency believes in human-first communications guiding how it works, defining the kind of work that it delivers, and how it thinks about communications.With a global presence in key regions such as APAC, EMEA, North America, LATAM, and MENAT Current Global is at the forefront of championing accessible communications. Its ?ÇÿAccessible by Design?ÇÖ offer is an agency-wide commitment that every piece of communication it develops, curates, and publishes will meet the highest accessibility standards.Current Global is part of the Weber Shandwick Collective, a network of specialist creative, marketing, communications and consulting firms built for the convergence of society, media, sustainability, policy and technology, within the Interpublic Group (NYSE: IPG).Head of PRCA EMEA, Monika Fourneaux said:"We are delighted to announce the inclusion of Current Global as a valued member of PRCA MENA. The agency's global perspective, coupled with its diverse communication capabilities, is set to play a pivotal role in enhancing the dynamic exchange of ideas within our esteemed community. We look forward to the expertise and experiences that Current Global brings, enhancing our collective conversations with valuable perspectives and innovative approach.?Ç¥Peter Jacob, Managing Director, Current Global MENAT said:?Ç£Just over a year since we hied our first full-time employee we?ÇÖve had a tremendous start delivering some of the regions most talked about campaigns. We are driven by an unwavering belief in the power of human-first communications and we look forward to playing our role within the PRCA to champion an earned-first mindset and the wider importance of the communications industry across this dynamic and diverse region.?Ç¥