After eight years of impactful journey at Amazon, Minari Shah has decided to move on from the company, marking the end of her longest professional tenure. She shared her decision in a heartfelt LinkedIn post,During her tenure at Amazon, Minari held pivotal roles across regions and domains. Most recently, she served as Director of International Owned Content & Channels (APAC, EU, LATAM), overseeing strategic communication initiatives across multiple geographies. Before this, she was Director of Corporate Communications for Asia-Pacific, leading regional efforts with precision and innovation.Before Amazon, Minari Shah built an illustrious career in corporate communications, holding senior positions across leading global organizations.Tata Motors: As Head of Corporate Communications, she led the automaker’s communication strategies for over three years.HSBC India: As Sr VP & Head of Corporate Communications, she managed communications for the financial powerhouse.Dell Technologies: Over five years, she served as Director of Corporate Communications for Asia-Pacific and as Head of Corporate Communications, driving regional campaigns.NCR Corporation: Her role as PR Manager for India & SEA saw her managing public relations for key markets.

SourceCode Communications, a technology PR and marketing agency, has been appointed as the global lead agency for Vultr, the world's largest privately-held cloud infrastructure platform.This expansion builds on SourceCode's successful work with Vultr in the UK, where they were named the agency of record in late 2023. Leveraging their established partner network, SourceCode will now manage Vultr's PR efforts across North America, Latin America, France, Germany, Spain, and the Nordics. This global leadership role comes without a formal pitch process, a testament to SourceCode's impressive results.The London-based team will oversee a unified global PR strategy, collaborating with Vultr's existing PR teams across various regions. Additionally, SourceCode will spearhead executive thought leadership initiatives for Vultr in the US, marking a new chapter in their collaboration.Founded in 2014, Vultr boasts over 1.5 million customers in 185 countries and recently earned recognition as Dell Technologies' AI Provider of the Year for the Americas. They compete with industry giants like AWS, Google Cloud, Microsoft, and others.“Vultr is growing rapidly around the world and we need the best communications partners. We are excited to be working with SourceCode to manage and drive our global communication programme through our North American and LatAm teams, as well as through their partner network across Europe. The work SourceCode has delivered has been game changing for us and so we are excited about harnessing that across more geographies,” said Vultr chief marketing officer Kevin Cochrane.  Since its UK launch in September 2023, SourceCode UK has flourished, expanding its offerings to include analytics, executive brand management, and most recently, SourceCode Demand Cloud, their innovative marketing-as-a-service platform.Giles Peddy, managing director and EVP, SourceCode Communications UK & Europe, said: “When clients expand geographies and services it is testament to the quality of work our team is delivering, and investment in building cutting edge new tools and services. Vultr operates in one of the hottest areas of technology and our ability to help shape the future of the brand is exactly what SourceCode was built for.”The agency's recent promotion of Kristen Stippich to US Managing Director further bolsters their leadership team.