9Yards Communications (UAE), widely recognized as “The Capital’s Agency,” has announced the signing of a strategic cooperation agreement with Guangdong Advertising Group Co., Ltd. (GIMC) – China’s foremost integrated marketing group. This partnership marks a significant step in expanding both agencies’ global reach and collaborative potential.Bringing together two industry leaders from MENA and Asia, the alliance is poised to deliver deeper regional insights and a broader international footprint in strategic communications, creative storytelling, digital innovation, and cross-border marketing.Under the agreement, 9Yards and GIMC will jointly offer a comprehensive suite of services, including advertising, public relations, media buying, multimedia production, influencer and digital marketing, performance-driven campaigns, and big data-powered insights.GIMC – China’s Integrated Marketing GiantFounded in 1979, GIMC is China’s first and largest publicly listed advertising and integrated marketing communications group. GIMC is known for its prowess in media strategy, digital transformation, branded content, and scenario-based marketing. The group has spearheaded global campaigns for renowned brands such as Audi, Toyota, BYD, Chery, Huawei, Alibaba, TikTok, XPENG, Transsion, and IHG.9Yards Communications – Driving ‘4D Communications’A part of NG9 Holding – a collective of forward-thinking companies based in the UAE capital – 9Yards Communications is one of the fastest-growing agencies in the Middle East. 9Yards is distinguished by its proprietary ‘4D Communications’ approach, which moves beyond conventional 360° marketing. It emphasizes depth, direction, dialogue, and data to foster lasting, meaningful engagement between brands and their audiences. The agency proudly partners with influential entities such as the Abu Dhabi Sports Council, Audi, and Hilton Abu Dhabi – Yas Island.Commenting on the partnership, Hussam Almulhem, Founder and CEO of 9Yards Communications, said: “This partnership with GIMC represents a key gateway into China – undeniably one of the world’s most dynamic and influential markets.GIMC’s industry leadership, scale, and digital marketing expertise make them the perfect partner for our international ambitions. Together, we will craft impactful cross-border brand stories – locally resonant, globally relevant.”Liao Hao, CEO of GIMC, added: “We are thrilled to collaborate with 9Yards Communications, a trailblazing agency in the Middle East.This partnership marks a new chapter in our global expansion journey and will empower our clients to access untapped growth opportunities across the Gulf region and beyond.”This landmark collaboration will enable both organizations to share strategic planning resources, strengthen creative capabilities, and enhance market execution. The partnership also aims to integrate deeply across both media ecosystems, facilitating two-way cooperation – supporting Middle Eastern brands entering China and Chinese brands expanding into the Middle East.

9Yards Communications, a fully integrated marketing and communications agency headquartered in Abu Dhabi, has announced the official opening of its new strategic and creative hub in the UK capital.The new office, located near London Bridge and the iconic Shard building, marks a significant milestone in 9Yards’ mission to bring its expertise to a global audience.Initially, the London office will serve as a cornerstone for 9Yards Communications’ efforts to enhance its strategic communications and creative offering within its existing portfolio, as well as offering support across its network of international agency partners to boost their own service offerings.By 2026, the expectation is that the London office will offer its full marcoms service offering for new clients in the UK and beyond.Hussam Almulhem, CEO of 9Yards Communications, said: “The launch of our London office is a momentous step in our journey – moving from our existing offering as a diverse team of international communications experts, to an agency that is offering that expertise on the international stage.“From the moment I founded 9Yards Communications, in 2017, it has always been my ambition to establish an office in what is roundly accepted to be the home of one of the most creative cities in the world for our industry. Ultimately, this expansion will enable us to connect with new clients, attract top-tier talent, and strengthen our ability to deliver impactful campaigns, on a global scale.”Situated in the heart of Southwark, London, the new hub is designed to inspire collaboration and creativity and become the new home to a team of experienced strategists, creatives, and client partners.Offering a comprehensive suite of services ranging from brand strategy, creative advertising, and digital innovation, 9Yards Communications – London will also stand ready to offer support to its networked agency partners, in service lines they do not currently offer.Deputy CEO of 9Yards Communications, Omar Sarieddine, added: “Establishing a presence in London underscores our commitment to growth and service excellence. London’s position as a global creative and business hub makes it an ideal location for our first international office outside the Middle East region. This expansion clearly represents our dedication to providing world-class solutions that meet the evolving needs of our clients and partners.”According to 9Yards’ management, the London office is part of a broader, long-term strategy to position 9Yards on the international stage across a number of key international markets, as the agency aims to replicate its success in the Middle East by combining both cultural intelligence with innovative marketing strategies.(Image: Founder & CEO, Hussam Almulhem (Centre), Deputy CEO, Omar Sarieddine (Centre-Right), General Manager - Abu Dhabi, Karim Fattal (Centre-Left), with team members from both 9Yards’ London and Abu Dhabi offices.)

Abu Dhabi-headquartered marketing and communications agency 9Yards Communications today announced the signing of a co-operation agreement with global B Corp PR agency, Milk & Honey PR, in London.The collaboration brings together two innovative communications agencies with the immediate result being a mutual expansion of their respective geographic reach, knowledge share, and client servicing capabilities across the Middle East, Europe, North America, and Asian regions.An agreement built on shared ambition and complementary services, the benefits to their existing and potential clients include award-winning strategic planning, ESG and purpose communications, PR, innovative digital and social media strategies, creative storytelling, media relations, media buying, and multimedia production.In the immediate term, 9Yards Communications’ clients will benefit from enhanced opportunities for exposure in European, North American, and APAC markets, while Milk & Honey gains access to 9Yards’ presence across the Middle East region. Longer-term plans include the development of existing and new business opportunities, regional client support, and cross-agency skills development.Milk & Honey PR – Global B Corp LeadershipMilk & Honey, with offices in London, New York, Munich, and Singapore, brings its people-first, purpose-driven communications to the partnership. As the world’s highest-scoring B Corp agency, its values-led approach has positioned it as a global leader in the field of ESG, AI, and emerging technologies communications.9Yards Communications – Pioneers of 4D CommunicationsAs a part of NG9 Holding, 9Yards Communications is a rapidly growing marketing and communications force in the UAE and Middle East region, with offices in the UAE, Egypt, Saudi Arabia, and Jordan.The agency’s services extend beyond traditional 360° communications, delivering its proprietary 4D communications model. This approach focuses on building authentic relationships, driving lasting brand engagement, and crafting strategic communications that connect emotionally.The agency has established itself as the go-to partner for top regional and international clients, including many UAE and Abu Dhabi government entities and private sector clients alike – offering a fully integrated scope of innovative, result-driven communications solutions.Hussam Almulhem, Founder and CEO of 9Yards Communications, added: “Driven by shared values and an ambition to provide an ever-greater international reach for our respective clients, this partnership with Milk & Honey is a fantastic opportunity for two creative powerhouses of global talents to flourish together. We look forward to the opportunities this new and complementary dynamic will present.”Today’s announcement marks a key milestone for 9Yards Communications as it further solidifies its position as a leading force in the region’s communications landscape, with greater international capabilities and influence made available through this strategic partnership.Kirsty Leighton, Founder and Group CEO of Milk & Honey, commented: “Our agency is built on the idea that business must be a force for good – for people, the planet, and our purpose-driven clients. In 9Yards Communications, we have found a like-minded partner – a company that shares our desire to challenge, push boundaries, and change the world. Together, we offer true global reach and deep regional expertise, alongside industry-leading communications talent. This is just the beginning of the journey – and we’re excited to see where our partnership takes us.”

9Yards Communications has emerged victorious as the integrated marcoms agency of choice for Shekh Shakhbout Medical City (SSMC). Furthermore, this partnership marks a significant milestone in the reimagining and shaping of the brand, narrative, and vision of one of the UAE’s most respected medical institutions for serious and complex health care.As a result, 9Yards will now provide SSMC with a comprehensive suite of marcoms services, including strategic communications, creative and advertising, PR, digital marketing, and multi-media production.Expressing his delight at the SSMC-9Yards partnership, Hussam Almulhem, CEO of 9Yards Communications, said: "We are thrilled to be appointed as SSMC’s agency of choice and this win underscores the time, effort, and dedication of our talented team in delivering an exceptional response to the client’s brief. We now look forward to taking SSMC's already significant brand presence to the next level.”