PRecious Communications has strengthened its Singapore leadership team with the appointment of Sarah Cavanaugh as Director, as the agency expands its capabilities across corporate reputation, healthcare communications and AI.Cavanaugh will be based in the agency’s Singapore office and will lead client initiatives spanning Southeast Asia. Her remit will include corporate reputation, healthcare innovation and the application of AI-driven strategies to communications.Working under PRecious Communications’ “ONE PRecious” model, she will advise regional and global brands, with a focus on translating innovation into measurable business outcomes.Cavanaugh brings more than 10 years of experience working with multinational organisations across the Asia-Pacific region. Her expertise covers corporate reputation, public affairs, stakeholder engagement and issues management, alongside senior experience in corporate affairs and healthcare communications.Her previous client portfolio includes LinkedIn, AWS, Money20/20, Organon, Takeda and Visa.Lars Voedisch, Founder and Group CEO of PRecious Communications, said Cavanaugh’s appointment strengthens the agency’s ability to provide strategic counsel as communications continues to evolve around AI and other emerging technologies.He highlighted her experience in corporate reputation and healthcare, as well as her approach to the intersection of AI and communications, adding that she would help lead client initiatives and develop measurable solutions.Cavanaugh said she was drawn to PRecious Communications’ combination of data-led strategy and authentic storytelling.She added that the agency provides an opportunity to further develop its capabilities around areas such as AI visibility and strategic reputation, while delivering practical value for clients.The appointment comes as communications agencies across Southeast Asia increasingly integrate AI into reputation management, stakeholder engagement and broader corporate communications strategies.(Source: Telummedia)

Federal Express Corporation (FedEx) Indonesia has renewed its partnership with PRecious Communications, extending the agency's role as its public relations agency of record through December 2028.Under the renewed agreement, PRecious Communications will continue to support FedEx Indonesia across corporate communications, media relations, executive profiling, trade communications and community engagement initiatives.The extension builds on an existing relationship during which the agency provided strategic communications support for FedEx Indonesia across multiple sectors and business priorities."This renewal reflects the confidence we have in PRecious Communications as a partner who understands our operations and the local landscape," said Garrick Thompson, Managing Director, FedEx Indonesia."Indonesia's trade landscape is diverse and constantly evolving, and having a communications partner that understands both the market and our business is important. We look forward to continuing this partnership as we support Indonesian businesses in an increasingly dynamic global trade environment."Commenting on the renewal, Lars Voedisch, Founder and Group CEO of PRecious Communications, said the extended mandate highlights the agency's expertise in navigating complex business and trade narratives."Our clients operate in an environment shaped by geopolitical developments, regulatory changes and shifting trade dynamics. Securing a long-term commitment from a global logistics leader such as FedEx reflects the strength of our corporate communications capabilities," he said.Voedisch added that the agency will continue to develop insight-led communications strategies that strengthen FedEx's market positioning and highlight its logistics and innovation capabilities across the region.