PRecious Communications has strengthened its Singapore leadership team with the appointment of Sarah Cavanaugh as Director, as the agency expands its capabilities across corporate reputation, healthcare communications and AI.Cavanaugh will be based in the agency’s Singapore office and will lead client initiatives spanning Southeast Asia. Her remit will include corporate reputation, healthcare innovation and the application of AI-driven strategies to communications.Working under PRecious Communications’ “ONE PRecious” model, she will advise regional and global brands, with a focus on translating innovation into measurable business outcomes.Cavanaugh brings more than 10 years of experience working with multinational organisations across the Asia-Pacific region. Her expertise covers corporate reputation, public affairs, stakeholder engagement and issues management, alongside senior experience in corporate affairs and healthcare communications.Her previous client portfolio includes LinkedIn, AWS, Money20/20, Organon, Takeda and Visa.Lars Voedisch, Founder and Group CEO of PRecious Communications, said Cavanaugh’s appointment strengthens the agency’s ability to provide strategic counsel as communications continues to evolve around AI and other emerging technologies.He highlighted her experience in corporate reputation and healthcare, as well as her approach to the intersection of AI and communications, adding that she would help lead client initiatives and develop measurable solutions.Cavanaugh said she was drawn to PRecious Communications’ combination of data-led strategy and authentic storytelling.She added that the agency provides an opportunity to further develop its capabilities around areas such as AI visibility and strategic reputation, while delivering practical value for clients.The appointment comes as communications agencies across Southeast Asia increasingly integrate AI into reputation management, stakeholder engagement and broader corporate communications strategies.(Source: Telummedia)