PRecious Communications has expanded its regional leadership team with two key appointments as it aims to fast-track its growth across Asia Pacific. The agency has named seasoned communications professional Joanna Ong (pictured right) as its first Regional Chief Operations Officer, while Sunita Kanapathy (pictured left), currently Regional Vice President of Corporate and Brands, will take on additional responsibilities as Malaysia Market Lead.
In her new role, Ong will oversee operations across PRecious’ core markets—Singapore, Malaysia, the Philippines, Indonesia, Thailand, and Vietnam. Her focus will be on enhancing operational efficiency, client service delivery, and talent development across the region. She will report directly to Lars Voedisch, Group CEO of PRecious Communications, and work alongside him to advance strategic business goals and ensure sustainable regional growth.
With over 25 years of experience in communications and marketing, Ong has held senior leadership positions at Hilton and Radisson, and consultancy roles at Burson, Ogilvy, and MSL. She also founded a regional PR agency and most recently served as Managing Director of MSL Singapore, before moving into a regional communications leadership position at Publicis Groupe Asia Pacific.
Sharing her excitement about the new role, Ong said,
“I am incredibly excited to join PRecious as it embarks on its next stage of growth in the region. I look forward to working with the talented team across markets to further build on PRecious’ success to achieve its strategic vision in delivering the best business outcomes for clients and growth opportunities for the team.”
Meanwhile, Kanapathy’s expanded role comes six months after joining PRecious. Alongside her regional remit, she will now lead the Malaysia business—strengthening client partnerships, nurturing talent, and driving business growth. She will report to Ong.
Kanapathy brings over 25 years of experience to the role, including leadership positions at Ogilvy Malaysia. Her expertise spans integrated communications for multinational and regional brands across sectors such as financial services, healthcare, and travel, coupled with a strong understanding of Southeast Asian markets.
Her appointment follows the departure of Joey Gan, who previously led Malaysia operations and served as Regional VP for Integrated Marketing Communications. Gan, who joined PRecious in 2022, announced a career break on LinkedIn a few weeks ago.
Voedisch said the appointments reflect the agency’s next phase of expansion.
“Joanna brings a proven track record of transforming organisations and building high-performing teams while Sunita has demonstrated exceptional leadership, driving impact across our corporate and brands businesses. Their strategic vision and deep regional experience will be invaluable as we continue to scale and solidify PRecious’ position as a leading communications powerhouse in Asia, and one day beyond.”
Commenting on her new mandate, Kanapathy said,
“Malaysia is a key market with tremendous potential, and my focus will be on ensuring we continue delivering meaningful, results-driven work for our clients while building a strong, connected team.”
