Ketchum Sampark is undergoing a strategic transition, with layoffs affecting staff in India and China. The remaining personnel and clients will be integrated into FleishmanHillard. Approximately 40 staff members in India and China are expected to be impacted by these changes.India MD, Rohan Srinivasan, will oversee the transition process for a period. Despite the restructure, sources suggest that the Ketchum Sampark brand may persist even after the transition to FleishmanHillard.Mike Doyle, Ketchum's president and CEO, explained the move as part of the company's growth and innovation strategy. He emphasized the importance of leveraging the Omnicom network and infrastructure to continue providing clients with exceptional service and global connectivity.Established in 1994, Ketchum Sampark initially specialized in financial services before being acquired by Omnicom's Ketchum in 2011. Founders Bela and NS Rajan retired from the company in 2021.This restructuring comes amid a period of growth for the Indian PR industry, although challenges such as flat retainers and talent shortages persist. Despite these obstacles, the industry has continued to show resilience, with double-digit growth reported in recent years.The transition underscores a collaborative effort between Ketchum Sampark and FleishmanHillard to provide clients with enhanced services and expertise in India's evolving PR landscape.