Dubai Airports, operator of Dubai International (DXB) and Dubai World Central (DWC), has appointed Current Global MENAT as its retained public relations agency following a competitive pitch process. The move strengthens its integrated marketing and communications strategy under the Middle East Communications Network (MCN).The appointment consolidates PR efforts across MCN agencies?ÇöJack Morton, MRM, and Magna?Çöalready supporting Dubai Airports. Current Global will now lead strategic storytelling and media engagement as part of a unified team delivering cross-channel brand communications.?Ç£As Dubai Airports evolves into a hospitality-driven organisation, we are embracing a more agile, digital-first communications approach,?Ç¥ said Michelle Lee, VP Brand & Communications, Dubai Airports. ?Ç£Current Global?ÇÖs appointment reflects our commitment to impactful, integrated storytelling with earned media at its core.?Ç¥The partnership comes at a pivotal moment for Dubai Airports, ahead of the 19th edition of the Dubai Airshow at DWC and record-breaking annual passenger figures expected later this year. The organisation is also focusing internally on enhancing employee experience and rolling out a refreshed corporate strategy.Peter Jacob, Managing Director, Current Global MENAT, stated: ?Ç£Dubai Airports is more than a global aviation leader?Çöit?ÇÖs a gateway to the Dubai story. We?ÇÖre proud to support their mission and collaborate with the outstanding MCN team.?Ç¥Echoing the sentiment, Ghassan Harfouche, CEO of MCN MENAT and President of McCann Worldgroup APAC, added: ?Ç£This partnership exemplifies our vision of delivering seamless, connected solutions through agency collaboration to elevate iconic brands like Dubai Airports.?Ç¥Current Global?ÇÖs regional portfolio includes clients such as Dubai Tourism, Bugatti, Kraft Heinz, Global Village, and Bentley.