Singapore's Ministry of Trade and Industry (MTI) has appointed We. Communications as its public relations partner and GOVT VCCP as the lead integrated campaign agency to support Singapore's ASEAN Chairmanship in 2027, following a competitive pitch process.As part of the mandate, GOVT VCCP will lead the integrated campaign strategy, while We. Communications will oversee earned media and public relations. The two agencies have been appointed as a consortium to deliver communications across creative, content and media in support of the ASEAN Economic Community pillar.Commenting on the appointment, Daryl Ho, Managing Director, We. Communications Singapore, said, "Singapore's ASEAN Chairmanship presents an opportunity for the region's priorities and progress to resonate beyond the room, and we are grateful for MTI's trust in us to help amplify that story."He added, "This creative and communications collaboration with GOVT VCCP strengthens our ability to offer clients an integrated model that combines creative thinking with communications strategy, helping ideas move seamlessly from concept to conversation."