PRandit Solution Pvt. Ltd. has been awarded the strategic communications mandate for Strrot, one of India?ÇÖs leading destinations for global luxury interiors and design collectables. The partnership is poised to shape the brand's public narrative as it continues to redefine the intersection of design, art, and lifestyle in the Indian market.This collaboration builds on a long-standing professional association between PRandit and Strrot?ÇÖs founder, Sidhant Lamba, and will encompass media strategy, editorial curation, and brand storytelling. The engagement marks a significant milestone in PRandit?ÇÖs growing luxury portfolio, further strengthening its design vertical.Founded on the philosophy of ?Ç£living with art,?Ç¥ Strrot is home to a carefully curated collection of rare and collectable objects, furniture, and d??cor pieces. Its flagship store in New Delhi showcases four international design houses:Seletti (Italy) ?Çô Celebrated for its whimsical, surreal take on pop culture, Seletti offers functional pieces that blend art with irreverence, resonating with India?ÇÖs emerging Gen Z luxury buyers seeking bold statements.Driade (Italy) ?Çô A visionary in avant-garde design, Driade brings contemporary Italian furniture that celebrates innovation and individuality, aligning with India?ÇÖs fast-evolving design sensibilities.Lotus Arts de Vivre (Thailand) ?Çô Known for its handcrafted statement pieces that incorporate exotic materials like scarab wings, ebony, and abundant use of sterling silver, this heritage house reflects traditions of intricate craftsmanship and a flair for maximalist design.Ebano (Spain) ?Çô Debuting in India through Strrot, Ebano presents sculptural artworks meticulously crafted from semi-precious stones like amethyst, pyrite, and quartz. These timeless creations embody refined elegance and deeply resonate with themes of passion, purity, and personal connection, while reflecting the country?ÇÖs rich spiritual and artistic traditions.In addition to its international selections, Strrot also offers a bespoke home collection, ranging from one-of-a-kind furniture to curated d??cor accessories?Çöeach designed to complement refined Indian homes and lifestyle spaces.PRandit, known for its bold and narrative-led approach, will not only lead Strrot?ÇÖs media outreach but also serve as a strategic partner across brand positioning and storytelling. As a leading PR firm working across emerging and premium sectors, PRandit is increasingly partnering with design-led brands to shape how they are perceived, merging deep sector understanding with editorial finesse.Shalu Jha, Co-founder of PRandit, added, ?Ç£Strrot represents a rare confluence of global artistry and Indian ethos. We?ÇÖre excited to build compelling editorial conversations around its evolving design language. Having worked with Sidhant before, this collaboration is rooted in a mutual commitment to excellence and aesthetics.?Ç¥Sidhant Lamba, Founder of Strrot, said: ?Ç£At Strrot, we don?ÇÖt just sell products?Çöwe curate stories. Every object we house reflects an emotion, a history, and a craft. With PRandit, we have a partner who understands the nuance and narrative behind each of these.?Ç¥As Strrot prepares to unveil the Ebano sculpture collection this June, it signals the beginning of a new phase in the brand?ÇÖs India journey?Çöone that will be marked by limited-edition showcases, deeper storytelling, and immersive luxury retail experiences.