Allison Worldwide, part of Stagwell, hasbased in London and will oversee the agency’s operations across the region. His responsibilities include strengthening its regional presence and supporting clients at the executive level, along with developing capabilities in reputation management, stakeholder engagement, crisis communications, influencer work, analytics and marketing. He will report to Allison Global CEO Jonathan Heit.Lucas previously served as UK CEO at Hotwire and has held senior roles at Edelman, Ogilvy and Teneo. His client experience includes work with Meta, FedEx, McDonalds, Coca-Cola and Disney. Before entering consultancy, he worked as a journalist and producer at Sky News and the BBC. He has been listed in PRWeek’s PowerBook for the past seven years.Ray Day, executive chair of Allison Worldwide and vice chair at Stagwell, stated that Lucas’ appointment reflects the agency’s focus on strengthening its leadership and regional growth.Lucas said he is looking forward to working across the agency’s European teams and contributing to its future direction.Allison Worldwide is a communications agency offering global services in PR, influencer engagement, analytics and marketing. The company operates within Stagwell, a global marketing and communications network.