OpenAI, the creator of ChatGPT, has announced the appointment of Grace Chua as its new Head of Communications for Singapore and Southeast Asia (SEA). Chua shared her enthusiasm for the role in a LinkedIn post, stating her eagerness to "help shape conversations around AI innovation and impact across Singapore and Southeast Asia."Chua brings a wealth of experience to OpenAI, having spent nearly six years at Google in various communications leadership positions. Her tenure at Google included roles such as corporate communications manager for Asia Pacific (APAC), executive communications for SEA, and corporate communications lead for Singapore.In a LinkedIn post marking her departure from Google, Chua expressed gratitude for the diverse opportunities she encountered: "I?ÇÖm grateful for the opportunity to wear many hats over the years, being part of the regional corporate communications team, supporting internal efforts during Google?ÇÖs 20th anniversary in APAC, diving into a country role to help tell our stories across Singapore and SEA, and most recently, getting a glimpse into the world of brand and reputation marketing."Before her time at Google, Chua served as a marketing manager at Uber, where she spearheaded brand campaigns, product launches, and partnerships to establish the company's presence and product adoption in Singapore. She also managed rider and driver communications across various channels and led corporate philanthropy and accessibility initiatives. Her successful contributions led to a promotion to communications lead, where she was responsible for brand storytelling for Uber and Uber Eats Singapore.Chua's career also includes previous roles at Harper's Bazaar and OgilvyOne Worldwide.

Eco-friendly footwear brand VIVAIA has selected Edelman Australia as its PR Agency of Record, following a rigorous competitive pitch process. This strategic partnership is set to enhance VIVAIA's brand presence and drive its upcoming Australian market initiatives.The collaboration will kick off with the launch of a temporary pop-up store at Melbourne Central in August 2024. This event will serve as a precursor to VIVAIA's highly anticipated flagship store opening in Sydney, scheduled for the end of the year. The Melbourne pop-up will showcase VIVAIA?ÇÖs sustainable footwear collection, aiming to capture the attention of eco-conscious consumers and fashion enthusiasts alike.Edelman Australia will spearhead a comprehensive communications strategy designed to maximize earned media coverage and leverage influencer marketing. The campaign will highlight VIVAIA?ÇÖs commitment to sustainability and its innovative approach to eco-friendly fashion.This partnership aligns with VIVAIA?ÇÖs broader global expansion strategy and underscores its commitment to increasing brand visibility in key international markets. The brand has previously made headlines with its use of recycled materials and environmentally friendly manufacturing processes, establishing a strong reputation in the eco-conscious consumer segment.In recent months, VIVAIA has been recognized for its contribution to sustainable fashion, with features in notable publications such as Vogue and Harper's Bazaar, and collaborations with prominent environmental advocates. The appointment of Edelman Australia is expected to further amplify these efforts and bolster VIVAIA's position in the competitive footwear market.The launch events in Melbourne and Sydney are anticipated to draw significant media attention and generate buzz around VIVAIA's commitment to sustainable and stylish footwear.