Industry leaders from the country?ÇÖs media, marketing and communications converged for the 4th edition of IMAGEXX Summit and Awards 2024, Adgully?ÇÖs premier PR industry event, which was held on July 18, 2024 at the Holiday Inn, Aerocity, Gurgaon. In a short span of time, IMAGEXX Summit and Awards has been recognized as the PR industry?ÇÖs go-to event.The Summit concluded with a fireside chat between Deepak Jolly, Founder and Director, Consocia Advisory and Deepali Naair, Group Chief Marketing Officer, CK Birla Group. The topic of the discussion was ?ÇÿSynergizing Marketing and Communication: Creating a Unified Strategy for Success?ÇÖ.Deepak Jolly commenced the discussion by speaking about his own experience, and added, ?Ç£When marketing and PR work in tandem, the results are absolutely phenomenal.?Ç¥Sharing her views, Deepali Naair said, ?Ç£I personally believe that marketing and corporate communications should be very well integrated. That?ÇÖs when the brand narrative, the company narrative, the corporate narrative can come together. We have seen this especially in the last ten years, when digital, social, digital assets that you build, are all coming together, and it has become a very interactive world with your audiences. The way we do the narratives, the execution and the amplification of the narrative have completely changed.?Ç¥Speaking about the challenges of maintaining the synergy between marketing and PR, Naair noted, ?Ç£The challenge is that you do not have too many senior people who even think about it or believe it. If you look at the seat on the table, marketing itself may not have a seat on the table. In a lot of boards, in a lot of places, marketing themselves sometimes do not even report into the CEO. And after that the corporate communication professionals, who are hired by the organization may not even have that much seat on the table.?Ç¥According to her, ?Ç£The issue is that you need to create a place in the heart of the marketing professional and then that person also needs to have a seat on the table. I think it?ÇÖs a double whammy in that sense.?Ç¥