https://theprpost.com/post/8226/

Israeli femtech brand Annabella taps Scout Lab for PR push

Annabella, a pioneering Israeli femtech brand, has appointed Scout Lab as its Agency of Record (AOR) for communications. Scout Lab, renowned for its expertise in human and planetary health, will spearhead Annabella's communications strategy as the brand expands its product line.The partnership follows Scout Lab's successful handling of Annabella's US launch of its innovative breast pump in January 2024. The agency's efforts garnered significant media attention, securing features in prominent publications like Glamour, Axios, The Strategist, and The Cut. Additionally, Scout Lab played a key role in communicating Annabella's successful closure of its $8.5M seed funding round.Sharon Dover, Annabella's global VP of marketing, expressed her enthusiasm for the partnership: "From day one, we knew Scout Lab was the perfect communications partner for Annabella?ÇÖs US launch. Their deep knowledge and history of helping femtech startups grow was pivotal in the success of our launch.?Ç¥ Scout Lab will now leverage its deep understanding of the femtech industry to elevate Annabella's brand visibility and thought leadership. This collaboration marks a significant milestone for both Annabella and Scout Lab as they work together to shape the future of women's health and wellness.