MSL Group Middle East, a prominent communications and PR agency within Publicis Groupe Middle East, has appointed Nadin Al-Alami as Business Lead for its Saudi Arabian operations. This move highlights MSL’s commitment to expanding its presence in the Kingdom, where the team has experienced significant growth, tripling in size over the past year.
In her new role, Nadin will lead the agency’s efforts to drive growth, foster client relationships, and pursue new business opportunities in the Saudi market. Her interdisciplinary leadership experience will be critical in advancing Publicis Groupe’s ‘Power of One’ model, which integrates the company’s diverse capabilities to deliver comprehensive client solutions.
MacLean Brodie, CEO of MSL ME, expressed enthusiasm about the appointment, stating: “I’m thrilled to welcome Nadin to lead our Saudi team. Her leadership, energy, and regional expertise are exactly what we need to continue growing in this dynamic market. Nadin's deep understanding of the challenges and opportunities facing our clients will help us tell their stories at this pivotal time.”
Nadin Al-Alami brings over 20 years of experience in the GCC region, having held leadership roles at top agencies such as ASDA’A Burson Marsteller, Wunderman Thompson, and most recently Horizon FCB, where she served as Managing Director. Her expertise spans a wide array of industries including financial services, healthcare, real estate, consumer goods, and sports. Nadin is widely recognized for her ability to craft and execute strategic omnichannel marketing campaigns that create meaningful customer experiences.
Commenting on her new role, Nadin said: "I’m excited to join MSL KSA and look forward to driving innovative solutions that meet the evolving needs of our clients. Our goal is to strengthen partnerships and leverage the vast capabilities within Publicis Groupe to ensure long-term success in this fast-growing market.”
Nadin’s track record of building strong relationships with key stakeholders, media, and influencers has earned her a reputation as a respected industry leader, known for delivering impactful communications strategies that align with both client and company objectives.
