Kaizzen secures funding, eyes growth in booming Indian PR market

Adgully Bureau |

Leading Indian PR firm Kaizzen, known for its integrated communications approach, has secured funding from Maven Corporate Advisors in 2023. This investment has led to a shift in the company's ownership structure, with Maven acquiring a majority stake, according to sources. 

Vineet Handa, founder and managing director of Kaizzen, retains a significant share and remains at the helm, with no plans for his departure. Notably, Puja Handa has stepped down as director, while new board members Karan Singh Surjit and Krupa Dashsathbhai Limbachiya have been appointed. While the specific nature of Maven's involvement beyond financial backing remains unclear, sources indicate the investment is aimed at fueling Kaizzen's ambitious growth plans.

Kaizzen has set its sights on doubling its turnover in the 2023-2024 fiscal year compared to the previous year, aiming to reach a target of ?50 crores. The secured funds will be strategically deployed to expand its service offerings in key areas like government relations and investor relations. Additionally, the company plans to leverage the investment to establish a presence in Dubai, further solidifying its regional footprint.

Kaizzen's funding announcement comes amidst a significant period of consolidation within the Indian PR landscape. Over the past two decades, the liberalization of the Indian economy has seen a steady influx of international PR firms seeking a foothold, either through independent ventures or acquisitions of local players. Examples include Burson Marsteller's acquisition of Genesis PR in 2005, MSL's purchase of Hanmer and Partners in 2007, Cohn & Wolfe's acquisition of 6 Degrees PR in 2015, and WE Communication's acquisition of Avian WE in 2018. Notably, Edelman also acquired a 50% stake in R&PM, led by Roger Pereira, in 2005.

India presents a unique scenario in the global PR market. Adfactors PR, an independent firm, stands out as the undisputed leader in terms of size. This independence stands in contrast to the challenges faced by international network firms struggling to achieve significant growth in the Indian market. As a result, India is rapidly emerging as a hotspot for these firms seeking expansion opportunities. 

Mid-sized and independent firms like Kaizzen are well-positioned to capitalize on their agility, creativity, and ability to better align their services with the working cultures of Indian companies. This unique offering could prove to be a major advantage in the competitive years to come.