Dena Vassallo, founder of SOCIETY Marketing Communications, has launched CREW, an independent communications intelligence company designed to help organizations transform communications data into measurable impact and actionable insights.
The platform connects metrics across audience behavior, traditional media, corporate reputation, large language model (LLM) visibility, and market trends to establish structured measurement systems aligned with business goals. By leveraging AI-enabled analysis, CREW helps marketing and communications leaders identify shifting dynamics, evaluate performance, and determine strategic priorities.
Established separately from SOCIETY, the new venture is built for brands, in-house teams, and industry practitioners grappling with how to prove the value of their work. Vassallo noted that the core challenge facing communicators is not a lack of data, but a need for greater clarity.
"Over the years, I've heard the same frustration from brands again and again: 'I know communications matters, but I need a better way to demonstrate its impact.' CREW is our answer to that problem," Vassallo said. "The opportunity isn’t to give communicators more data. They already have it. It is to give them greater clarity, stronger measurement, and the intelligence to know what matters and what to do next."
(Source: telummedia)
