Brand experience and communications agency DARKHORSE has strengthened its presence across Australia, New Zealand and Singapore with three senior appointments, while adding Veuve Clicquot to its client portfolio.
In Sydney, Maxine Reed has joined as Experiential Director. She moves from Havas Red, where she spent four years leading the Brand Experience team and worked with brands including Lexus, Toyota, L’Oréal, Netflix, Tourism Tasmania and Apple TV+. Earlier, Reed spent five years in events and marketing roles at Amazon.
Olivia Muir has joined DARKHORSE in Auckland as Experiential Director after three years at Mango Communications, now part of FleishmanHillard. Her previous client work included McDonald’s and New Balance. She also brings experience in sponsorship and brand experience from her time at Spark.
In Singapore, Elizabeth O’Leary has been appointed Creative Director, completing the agency’s latest round of senior hires across the region.
DARKHORSE has also won the account to lead Veuve Clicquot’s Clicquot Sun Lodge following a competitive pitch.
Founder and CEO Mike Hewitt said the appointments and new partnership reflected the agency’s growth across the APAC region, adding that DARKHORSE had continued to attract global brands seeking brand experience expertise.
(Source: telummedia)
