APO Group, the leading pan-African communications and news distribution consultancy, has been selected by Emirates, one of the world’s largest international airlines, as its public relations partner of record for Africa with immediate effect.Under the partnership, APO Group will support Emirates by providing strategic counsel, integrated public relations, and stakeholder engagement in South Africa, Kenya, Tunisia, Uganda, Senegal, Ivory Coast, Congo, Guinea, Tanzania and Egypt. The collaboration is designed to reinforce Emirates’ visibility in the region and ensure consistent, insight-led communications that support brand and commercial objectives.By leveraging APO Group’s continent-wide network and expertise, Emirates will deepen its connection with pan-African audiences, local media, and industry partners. The appointment reflects Emirates’ continued investment in the continent and its commitment to maintaining a strong and responsive communications presence. It also aligns closely with APO Group's mission of pioneering the future of communication and being the channel for Africa’s voices.    

Malaysian integrated consultancy firm Invictus Blue Group has appointed Jo Yau as its new Group CEO. Yau takes the helm, assuming responsibility for all public relations efforts alongside her broader leadership duties. She brings over two decades of experience working with prestigious international brands like Maybank Group, Toyota, Emirates, American Express, HSBC, and Volvo.Yau expressed her excitement about the role: "It's truly an honour to come back home as the new Group CEO. With the solid foundation laid by our late President Gerald Miranda over the past 30 years, I see this as an opportunity to lead the team into the next chapter. I'm excited to apply my experience and expertise towards fostering innovation, driving growth, and facilitating transformation within the company. Our vision is to cultivate an agency that prioritizes people, be it our employees or clients, at every step of the way." Yau's proven track record in media ownership, integrated agencies, creative agencies, and fintech startups positions her well to implement Invictus Blue's transformation agenda, emphasizing women in leadership, client focus, and a pivot towards technology and artificial intelligence.