Western Digital, one of the manufacturers of HDD data storage solutions, has awarded its pan-European communications account to Harvard following a competitive pitch process.This new EMEA-focused brief comes on the heels of Western Digital?ÇÖs recent strategic move to spin off its flash storage business, SanDisk, into a standalone publicly-traded company. While SanDisk continues its long-standing relationship with The PR Network, Western Digital has now enlisted Harvard to support its UK communications efforts and serve as a central hub for EMEA-wide strategic coordination.Under this mandate, Harvard will collaborate closely with Western Digital?ÇÖs global product communications team and report to Franziska Huber, EMEA PR and communications lead. The agency will be responsible for aligning and supporting regional PR efforts across a network of agencies, including La Nouvelle Agence in France, Prima Pagina in Italy, Wallis PR in the UAE, Be Confluence in Spain, and Flutlicht in Germany, which will continue as the incumbent in the German market.This move follows Western Digital?ÇÖs recent selection of The Hoffman Agency for communications support in the Asia-Pacific region and Highwire in North America, reflecting a structured and strategic approach to global PR management.Harvard?ÇÖs role will center on delivering a consistent and creative communications strategy across the EMEA region. The agency brings considerable experience in managing multinational programs through its established collaborations with local agency partners. Its remit includes ensuring cohesive messaging while leveraging market-specific insights to build impactful and locally resonant campaigns.This win adds to a growing client roster for Harvard, which secured 27 new clients last year, many in cutting-edge technology sectors. Notably, recent additions include SnapLogic, an AI-driven data integration and automation firm, for its UK communications programme.With this partnership, Western Digital aims to reinforce its position as an innovation leader in the data storage industry and enhance its visibility across key EMEA markets.