Lifestyle communications agency SBCo has been appointed by premier sauna and wellness enterprise SDS Australia to spearhead its comprehensive public relations, events, ambassador strategy, and brand storytelling initiatives.Under the partnership, SBCo will manage SDS Australia's media relations, corporate communications, and high-profile events. The agency's strategic approach will center on the dynamic intersection of health, physical recovery, human performance, property development, architecture, design, and luxury lifestyle sectors.Reflecting on the new account win, SBCo Founder and Director Sally Burleigh noted that the collaboration aligns seamlessly with the agency’s established expertise. Burleigh highlighted that the partnership represents a natural fit given SBCo's robust portfolio spanning luxury, architectural design, health, beauty, hospitality, and broader lifestyle domains.(Source: telummedia)

Sbco has been appointed as the retained strategic PR and communications partner for The Pillars, a modern membership club based in Sydney.Located at 11 Barrack Street, The Pillars operates across four restored levels within a heritage building in Sydney’s CBD. The club is housed above Bentley Group’s Eleven Barrack and has positioned itself as a space for entrepreneurial, creative and business leaders.Commenting on the partnership, Kieron Hunt, general manager at The Pillars, said the appointment reflects the club’s focus on working with specialist partners aligned with its standards and vision.Sbco founder and director Sally Burleigh said the agency will support The Pillars in strengthening its positioning within Sydney’s cultural and corporate landscape.The partnership will begin with a series of private media previews for selected journalists and industry leaders, followed by member and media events supported by ongoing PR activity.Sbco’s client portfolio spans sectors including arts, design, fashion, beauty, hospitality and destination marketing.