Independent communications agency SBCo has been appointed to lead the strategic communications campaign for businessman and philanthropist Anthony Bell OAM and his supermaxi, TRIBECA LOYAL.Under the direction of Founder and Managing Director Sally Burleigh, SBCo will manage strategic public relations and media engagement in the lead-up to and throughout Bell’s return to the iconic Sydney to Hobart Yacht Race this Boxing Day.The appointment marks a reunion for Burleigh, who previously spearheaded communications for Bell and "Team LOYAL" during their 2011 campaign."Having worked with Anthony and his super-sailors and equally impressive professional sailing crew, the SBCo team understands the demands of this campaign and the opportunity to tell its story across sailing, business, sport, and philanthropy pillars," Burleigh said. "I'm delighted SBCo is back on board for 2026."(Source: telummedia)

Lifestyle communications agency SBCo has been appointed by premier sauna and wellness enterprise SDS Australia to spearhead its comprehensive public relations, events, ambassador strategy, and brand storytelling initiatives.Under the partnership, SBCo will manage SDS Australia's media relations, corporate communications, and high-profile events. The agency's strategic approach will center on the dynamic intersection of health, physical recovery, human performance, property development, architecture, design, and luxury lifestyle sectors.Reflecting on the new account win, SBCo Founder and Director Sally Burleigh noted that the collaboration aligns seamlessly with the agency’s established expertise. Burleigh highlighted that the partnership represents a natural fit given SBCo's robust portfolio spanning luxury, architectural design, health, beauty, hospitality, and broader lifestyle domains.(Source: telummedia)