Independent communications agency SBCo has been appointed to lead the strategic communications campaign for businessman and philanthropist Anthony Bell OAM and his supermaxi, TRIBECA LOYAL.Under the direction of Founder and Managing Director Sally Burleigh, SBCo will manage strategic public relations and media engagement in the lead-up to and throughout Bell’s return to the iconic Sydney to Hobart Yacht Race this Boxing Day.The appointment marks a reunion for Burleigh, who previously spearheaded communications for Bell and "Team LOYAL" during their 2011 campaign."Having worked with Anthony and his super-sailors and equally impressive professional sailing crew, the SBCo team understands the demands of this campaign and the opportunity to tell its story across sailing, business, sport, and philanthropy pillars," Burleigh said. "I'm delighted SBCo is back on board for 2026."(Source: telummedia)