Lifestyle communications agency SBCo has been appointed by premier sauna and wellness enterprise SDS Australia to spearhead its comprehensive public relations, events, ambassador strategy, and brand storytelling initiatives.
Under the partnership, SBCo will manage SDS Australia's media relations, corporate communications, and high-profile events. The agency's strategic approach will center on the dynamic intersection of health, physical recovery, human performance, property development, architecture, design, and luxury lifestyle sectors.
Reflecting on the new account win, SBCo Founder and Director Sally Burleigh noted that the collaboration aligns seamlessly with the agency’s established expertise. Burleigh highlighted that the partnership represents a natural fit given SBCo's robust portfolio spanning luxury, architectural design, health, beauty, hospitality, and broader lifestyle domains.
(Source: telummedia)
