Omnicom Public Relations (OPR) has appointed Shouvik Prasanna Mukherjee as Head of Creative, Asia Pacific, expanding its regional creative leadership as the global communications network sharpens its focus on culture-led, integrated campaigns.
Mukherjee announced the appointment in a LinkedIn post, revealing that he will lead creative strategy across Omnicom PR's three flagship agency brands in the region—FleishmanHillard, Golin, Ketchum and Weber Shandwick—working to elevate creative excellence across the network.
"New role, same obsession: making work that matters," Mukherjee wrote.
"Head of Creative, Asia Pacific for Omnicom Public Relations—leading creative across FleishmanHillard, Golin, Ketchum, and Weber Shandwick in the region."
Reflecting on the move, Mukherjee noted the contrast between his career building challenger brands and his new role within one of the world's largest communications networks.
"I've spent my career helping build challenger brands. Ironic, then, to end up with the biggest agency, by some distance!"
He added that his focus remains unchanged despite the broader remit.
"At Golin, we became consistently the most awarded PR agency in APAC. Now the scoreboard's bigger, the stakes are higher, and the ambition hasn't moved a bit: be the best in class, drive excellence by design and shape culture."
Mukherjee joins the regional leadership role after serving as Head of Creative at Golin Asia Pacific, where he played a key role in the agency's creative transformation and award-winning campaigns across the region. During his tenure, Golin emerged as one of Asia-Pacific's most decorated PR agencies at leading international award shows, reflecting the industry's growing emphasis on creativity as a driver of business impact.
His appointment comes as Omnicom Public Relations continues to strengthen collaboration across its agency brands, enabling clients to access integrated expertise spanning corporate reputation, brand marketing, digital communications, influencer engagement and creative storytelling.
The move also reflects a broader trend within the communications industry, where global PR networks are investing in dedicated creative leadership to compete more directly with advertising agencies and creative consultancies. As earned media, social platforms, creators and AI reshape brand communications, agencies are increasingly expected to deliver culturally relevant, idea-led campaigns that drive measurable business outcomes.
With Mukherjee now leading creative across OPR's Asia-Pacific operations, the network is expected to further integrate creative capabilities across FleishmanHillard, Golin, Ketchum and Weber Shandwick, supporting clients with campaigns designed to influence culture and strengthen brand reputation across the region.
