Omnicom Public Relations (OPR) has appointed Amanda Berenstein as President of OPR Mexico, marking a significant leadership transition in one of the group's key Latin American markets. The appointment comes alongside the departure of Karen Ovseyevitz and Sandra Kleinburg, the longtime Porter Novelli leaders who spent more than three decades building the agency's presence across Mexico and Latin America.Berenstein joins OPR from Weber Shandwick, where she most recently served as CEO of Weber Shandwick Mexico while also overseeing Golin and Current Global's operations in the country. She was instrumental in launching Weber Shandwick's Mexico office in 2015 and assumed broader leadership responsibilities across the three agencies in 2021.Her appointment forms part of Omnicom Public Relations' broader regional restructuring following Omnicom's acquisition of Interpublic. The communications group is implementing a new operating model that establishes regional and country leadership teams across select markets outside the US and UK, aimed at delivering greater collaboration across agency brands and more integrated client services."Mexico is a strategically important market for Omnicom Public Relations, and we are confident in our business and the opportunities ahead," said Chris Foster, CEO of Omnicom Public Relations. "Amanda is the right leader for this next chapter. She will deepen client partnerships, strengthen collaboration across our agency brands and further enhance the seamless, integrated experience clients expect."The leadership announcement follows a series of structural changes across the OPR portfolio. Earlier this year, the company placed Porter Novelli under FleishmanHillard's leadership as part of its post-acquisition integration strategy. The move was announced alongside plans to combine Ketchum and Golin, signalling a significant reshaping of Omnicom's global communications businesses.The transition also brings to a close an era for Porter Novelli in Latin America. Ovseyevitz and Kleinburg founded a communications consultancy in Mexico City in 1993 that was subsequently acquired by Porter Novelli. They remained with the organisation, playing a pivotal role in transforming the business into one of Latin America's leading communications networks.Ovseyevitz was named Regional Director for Latin America in 2007 before becoming President of Porter Novelli Latin America in 2013. Under her leadership, the agency expanded its regional footprint and established a reputation for delivering award-winning client work while fostering a strong workplace culture. Together with Kleinburg, she helped position Porter Novelli as one of Omnicom's most successful and consistent PR businesses in the region.Foster credited the outgoing leaders with building an exceptional business and strengthening the agency's standing in the Mexican market."I want to thank Karen and Sandra for their leadership, partnership and many contributions over the years," Foster said. "We wish them both every success in the future."Berenstein's appointment follows OPR's recent announcement of its new regional leadership team, which includes Joanne Wong as CEO of OPR Asia-Pacific, Hugh Taggart as CEO of OPR EMEA, and Greg Power as CEO of OPR Canada.Separately, Weber Shandwick has announced three senior leadership appointments ahead of Karen Pugliese's succession as CEO in September. Joy Farber Kolo has been named Chief Innovation and Integration Officer, Michael Wehman will serve as US President, and Mike Rosich will expand his role as President of Weber Shandwick New York while continuing as CEO of Current Global and dna.(Image: webershandwick)

Omnicom Public Relations (OPR) has appointed Shouvik Prasanna Mukherjee as Head of Creative, Asia Pacific, expanding its regional creative leadership as the global communications network sharpens its focus on culture-led, integrated campaigns.Mukherjee announced the appointment in a LinkedIn post, revealing that he will lead creative strategy across Omnicom PR's three flagship agency brands in the region—FleishmanHillard, Golin, Ketchum and Weber Shandwick—working to elevate creative excellence across the network."New role, same obsession: making work that matters," Mukherjee wrote."Head of Creative, Asia Pacific for Omnicom Public Relations—leading creative across FleishmanHillard, Golin, Ketchum, and Weber Shandwick in the region."Reflecting on the move, Mukherjee noted the contrast between his career building challenger brands and his new role within one of the world's largest communications networks."I've spent my career helping build challenger brands. Ironic, then, to end up with the biggest agency, by some distance!"He added that his focus remains unchanged despite the broader remit."At Golin, we became consistently the most awarded PR agency in APAC. Now the scoreboard's bigger, the stakes are higher, and the ambition hasn't moved a bit: be the best in class, drive excellence by design and shape culture."Mukherjee joins the regional leadership role after serving as Head of Creative at Golin Asia Pacific, where he played a key role in the agency's creative transformation and award-winning campaigns across the region. During his tenure, Golin emerged as one of Asia-Pacific's most decorated PR agencies at leading international award shows, reflecting the industry's growing emphasis on creativity as a driver of business impact.His appointment comes as Omnicom Public Relations continues to strengthen collaboration across its agency brands, enabling clients to access integrated expertise spanning corporate reputation, brand marketing, digital communications, influencer engagement and creative storytelling.The move also reflects a broader trend within the communications industry, where global PR networks are investing in dedicated creative leadership to compete more directly with advertising agencies and creative consultancies. As earned media, social platforms, creators and AI reshape brand communications, agencies are increasingly expected to deliver culturally relevant, idea-led campaigns that drive measurable business outcomes.With Mukherjee now leading creative across OPR's Asia-Pacific operations, the network is expected to further integrate creative capabilities across FleishmanHillard, Golin, Ketchum and Weber Shandwick, supporting clients with campaigns designed to influence culture and strengthen brand reputation across the region.

Omnicom Public Relations (OPR) has introduced a new Asia-Pacific leadership framework aimed at strengthening collaboration across its agency portfolio and delivering more integrated client solutions throughout the region.The restructuring brings together leadership oversight across OPR's major communications brands, including Weber Shandwick, FleishmanHillard, Golin and Ketchum, while establishing a regional team focused on growth, strategy, reputation, analytics, creative and sector specialisation.Under the new market leadership structure, Yisi Liu will oversee China, Carol Yeung will lead Hong Kong, Ryo Kanayama takes charge of Japan, Elizabeth Bae will head Korea, and Carolyn Ann Devanayagam will lead Singapore. In addition to her market responsibilities, Devanayagam has been appointed Head of Advisory for APAC.The regional leadership team also includes Campbell Hanley as Head of Client Experience and Growth, while Jena Qian will oversee Business Development and Marketing across the region.Sector-specific leadership appointments include Robert Magyar, who will head the Health practice, supported by Medical Communications specialist Glenn Halliwell. Patrick Yu has been named leader for Financial and Professional Services and will continue to drive growth initiatives in Hong Kong.Further strengthening the regional team, Jonathan Fisher will lead Corporate Reputation and Risk, Thomas Skelton will oversee Data and Analytics, Hin Yen Wong will head Strategy and Planning, Shouvik Mukherjee will lead Creative, and Rafidah Rashid will head OMC Connect while retaining her role as Singapore Growth Lead.Supporting the broader leadership structure are Chief Financial Officer Martin Yu and Human Resources Lead Mary Czarnecki.The appointments follow OPR's recently announced regional leadership changes, effective July 1. Joanne Wong will assume the role of CEO, APAC; Hugh Taggart will become CEO, EMEA; and Greg Power will take over as CEO, Canada. All three executives will report to OPR CEO Chris Foster and oversee the company's agency operations across their respective regions.The changes form part of a wider strategy to simplify governance, improve cross-market collaboration and create a more unified client experience across OPR's global agency network.Separately, Weber Shandwick has announced that CEO Susan Howe will retire in September after nearly three decades with the agency. Global President Karen Pugliese will succeed her as CEO from September 1. Meanwhile, Weber Shandwick North America CEO and Global President Jim O'Leary is set to leave the agency to become CEO of Penta.Commenting on the transformation, Foster said the company is bringing its agencies together in a more coordinated manner while preserving the distinct strengths of each brand. He noted that the approach is designed to enhance collaboration and ensure clients receive seamless support across markets and disciplines.While the new structure will be implemented across multiple international markets, OPR's operations in the United States and United Kingdom will continue under their existing agency models. Additional country-level leadership appointments are expected to be announced in the coming months.