Public Relations Consultants Association of India (PRCAI) brings its second and transformative edition of PRana 2025: India RISE Story, an industry-first story convention that beckons the creative mavericks, change-makers, visionaries and disruptors to weave the story of India’s RISE.As India charts its course toward the centenary of Independence in 2047, PRana 2025 emerges as the most spirited confluence of real and diverse stories from the communication world, influencing the country’s reputation. PRana 2025 is here to champion the stories of India’s RISE - Reputation through Innovation, Sustainability, and Entrepreneurship that are rewriting and reimagining India’s growth story. “PRana is here to become a platform to shape and tell the story of India’s RISE, with honesty, courage, and panache. This is where strategic storytelling morphs into national strategy, and together, we draft the next chapter of India’s RISE, with brevity and gravitas,” said Kunal Kishore, President, PRCAI  PRana 2025 will feature over 20 eminent voices from diverse spheres of influence. The prominent speaker line-up include Smt. Smriti Irani, Former Cabinet Minister, Shri Jayant Sinha, Former Union Minister of State for Finance and Civil Aviation & President, Eversource Capital and several reputation drivers and achievers including Manish Sabharwal, Co-Founder & Chairman, TeamLease Services; Suresh Khadakbhavi, CEO, DigiYatra Foundation; Naina Lal Kidwai, Chair, Rothschild India & India Sanitation Coalition; Gaurav Gupta, Creative Director of Gaurav Gupta Studio; Vaishali Nigam Sinha, Co-Founder, ReNew & President, UN Global Impact Network India; Suresh Narayanan, Former Chairman & Managing Director, Nestle India Limited; Dr. Sangita Reddy, Joint Managing Director, Apollo Hospitals; Aditya Ghosh, Co-Founder, Akasa Air, Founder of Homage Advisers; Chetna Gala Sinha, Founder, Mann Deshi Foundation; Vikram Chandra, Founder of Editorji Technologies; Aabha Bakaya, Founder & CEO, Ladies Who Lead; Nandini Bhalla, Editor-in-Chief of The Word Magazine; J. Sai Deepak, Senior Advocate, Delhi High Court; Rajeev Masand, COO, Dharma Cornerstone Agency & Leading Film Critic; Shri Pushyamitra Bhargav, Mayor, Indore, and Anvitaa Dutt, Filmmaker, Screenwriter & Director; and India Climber & Reliance Foundation Athlete, Kaamya Karthikeyan.The invigorating story convention will feature four sets of R.I.S.E dialogue with fireside chats, to in- conversation panels, and its signature 300Wise story format of five-minute narrative by India’s reputation architects and impact leaders highlighting the criticality of reputation, the stories of innovative game-changing ideas, the narratives on Sustainability and environment, and the most aspirational and heartfelt stories of Entrepreneurship, testifying grit and determination that refused to take no for an answer!PRana 2025 is the epicentre of India’s shift towards the power of communication and storytelling, influencing business growth. As communicators now collaborate directly with the C-suite, it’s evident that PR is no longer an ancillary function but a strategic partner in achieving business goals. PRCAI SPRINT 2024-25*, the industry survey, reveals that while private corporates (46%) remain the big contributor, start-ups (22%) and NGOs (11%) have emerged as high-growth segments. Growing at a compounded decadal CAGR of 12.8%, the PR industry is expected to reach ?4,570 crores by FY 2030, driven by strategic PR practices for business outcomes, technological advancements, influencer marketing, and purpose-driven communications. A meticulously curated, by-invitation-only gathering of communication industry leaders, C-Suite, cultural and social architects, PRana 2025 will be held on Wednesday, September 10, 2025 at the Taj Palace, New Delhi. During the story convention, PRCAI will unveil a whitepaper on how C-Suite sees Brand India’s place and reputation in the new world order and what’s driving those sentiments.  “The second edition of PRana marks a bolder step forward in reimagining how we shape narratives for a changing India. What makes this edition unique is its deeper focus on collaboration between industry pioneers, visionaries and reputation strategists to address not just national, but global storytelling challenges. It’s more than a movement, it’s a blueprint for the future of public engagement, credible narratives and crafting stories that last forever,” concluded Deeptie Sethi, CEO of PRCAI.

Metamorph Communications, a leading PR firm focussed on web3 and emerging tech, has joined the Public Relations Consultants Association of India (PRCAI), the country's biggest and most powerful PR group, as a prime member. The strategic move shows that Metamorph Communications' is committed towards creating a growth-oriented environment for PR professionals in India. Metamorph, launched in 2020, has led the way in creative Web3 PR strategies, enabling global and domestic Web3 companies to build a positive brand image in the complex web3 world. By becoming a PRCAI member, Metamorph Communications wants to use the group's big network and tools to improve its services and keep up with what's new in the industry. "We're excited to join PRCAI, a group that's played a key role in shaping the PR industry in India," said Satyandre Yadav, Founder and CEO of Metamorph Communications. "Becoming a member shows our commitment towards building a more professional, ethical, and inclusive environment. We're keen to collaborate with other esteemed members and solve the challenges faced by the PR industry through a constructive dialogue with the relevant stakeholders.” As a PRCAI member, Metamorph Communications gains access to top practices, training, and chances to network. The company will also help shape policies and add to research that shapes the future of PR. PRCAI's work to boost industry growth and new ideas fits with Metamorph Communications' view of the field. They'll team up to boost PR's role in India's business world.

Public Relations Consultants Association of India (PRCAI), the apex body representing PR and communication consultants in the country, today announced at its 24th Annual General meeting, the appointment of its new Managing Committee (MANCOM) and the 5 National Chairs who are part of the Executive Committee (EXCOM) for the 2025-2027 term, following a spirited and participative election process.This year?ÇÖs elections saw robust member engagement, with five leaders being elected through a competitive voting process, while four were elected unanimously - a testament to the industry?ÇÖs belief in their leadership and direction.Kunal Kishore, Group CEO & Co-Founder of Value 360 Communications, who has served as PRCAI?ÇÖs Vice President for the past four years, has been elected President. He succeeds Atul Sharma, CEO, Ruder Finn India and Head, Middle East, who led PRCAI through two dynamic terms marked by significant progress, including expanded membership, the onboarding of first-ever CEO, launch of signature industry programs, and a renewed focus on ethics and talent.The new MANCOM will continue to work in close collaboration with Deeptie Sethi, CEO, PRCAI, to drive a progressive, future-ready agenda rooted in inclusivity, action, and industry impact. The committee includes:??        Kunal Kishore, Group CEO & Co-Founder of Value 360 Communications - President, PRCAI??        Neha Mehrotra, Managing Director, Avian WE - Vice President, PRCAI??        Santanu Gogoi, Founding Partner, First Partners - Associate Vice President, PRCAI (in a newly evolved role, previously ?Ç£Secretary,?Ç¥ to reflect its broader strategic mandate) ?Ç£These are transformative times for the Public Relations industry in India and is projected to nearly double by end of the decade. At PRCAI, we understand the pulse of this change and are committed to build a respected, sustainable and action-oriented industry body,?Ç¥ said Deeptie Sethi, CEO, PRCAI. ?Ç£As President, Atul Sharma led with exemplary vision and integrity, and with Kunal Kishore and the newly elected and diversely represented leadership team, our focus remains steadfast on ethical standards, industry excellence, capacity development, and nurturing future-ready talent. Together, we aim to elevate the profession, built on reputation, rooted in responsibility.?Ç¥ PRCAI also announced its five National Chairs in EXCOM, including 1 new role, each driving a specific mandate to advance the association?ÇÖs strategic priorities:?      Nandita Lakshmanan, National Chair, Growth & Standardization, founder, The PRactice?      Dolly Tayal - National Chair, Marketing Communications & Global Networks, and the Managing Director, Burson Genesis?      Abhishek Gulyani - National Chair, Talent & Academia Connect, and the managing Director India and Head of Corporate Affairs, APAC, Zeno Group?      Vivek Rana - National Chair, Learning & Thought Leadership, and the managing partner, Gnothi Seauton?      Rishi Seth - National Chair, Public Affairs and Advocacy, and the founder and CEO of Evoc Communications Consulting Pvt. Ltd in a newly created role. Together, this leadership cohort represents a diverse mix of vision, experience, and energy, united by the shared goal of strengthening India?ÇÖs communications industry with one voice, and its global relevance. Reflecting on his tenure, Atul Sharma shared, ?Ç£Having worked in the public relations industry for over two and a half decades, my time with PRCAI has been one of the most meaningful ways I?ÇÖve been able to give back to the profession that shaped me. It?ÇÖs been an honor to lead PRCAI through a period of real change- one that?ÇÖs seen us move from intent to action, and from ambition to real outcomes. I?ÇÖm grateful for the trust of my peers and proud of all we?ÇÖve built together.?Ç¥Newly elected President Kunal Kishore added, ?Ç£I?ÇÖm honored to take on this role at a time when the Indian PR industry is poised for its next phase of evolution. My vision is to build PRCAI as a dominant, respected voice in the country ?Çö one that not only represents our industry but shapes it. We will work to expand our national footprint, introduce a new industry charter focused on ethics, innovation, and professionalism, and deepen engagement with all stakeholders ?Çö from clients to academia, media to government. It?ÇÖs time for public relations to be recognized as a core pillar of the media and marketing ecosystem, and I look forward to driving that transformation with all the elected leaders and our CEO.?Ç¥Key Milestones from PRCAI?ÇÖs Recent Term Include:?      PRana 2024: India?ÇÖs first story convention and business summit, convening 100+ changemakers to reshape the PR narrative for brand India and its global reputation?      Growth Hacking: Start-Up to Scale-Up: Accelerator for emerging firms tackling financial strategy, talent, and positioning?      Client-Consultancy Partnership Charter: A first-of-its-kind framework to elevate industry standardization and engagement norms?      2,500+ professionals trained: Through certification programs and workshops aligned with future-ready skills?      PRCAI Mediation Desk: Mediation as a service that can help stakeholders and members use the art and science of mediation to resolve disputes amicably. ?      Advisory on Misinformation: A guideline upholding Responsible Communication in Times of National Crises

The Public Relations Consultants Association of India (PRCAI) hosted the third edition of its flagship thought-leadership forum, PRologue 2024 on July 25 in Gurgaon. At this event, PRCAI presented initial findings of SPRINT 2024*, its annual industry survey in collaboration with IPSOS, which estimates a growth of 19.6 percent in FY 2022-2023 for the industry. PRCAI presented and deliberated on an optimistic projection for the Indian PR industry, reaching 2,500 Cr. from 2,100 Crore in FY 2021-2022. The event saw panelists engage in dynamic discussions on the theme ?ÇÿReimagining Communications in a Turbulent World.?ÇÖ With changing demographics in India, influence of technology and AI, economic trajectory, the PR industry is experiencing changes at a fast rate, from skills required in the industry, to greater attention to PR by C-Suite, to innovation in audience outreach, to shaping narratives, to services and specializations offered to be ready for the future of communications. These themes were explored at the recent PRologue 2024, which was attended by 300 communication and business professionals.India is home to the largest Gen Z population, earning trust from this dynamic group is vital for brand success. Diving into the evolving behaviour of new-age consumers, PRCAI guest speakers included Sushant Dash, CEO, Tata Starbucks, Anushka Rathod, Content Creator, and Ashutosh Munshi, Lead Advisor, Brand Marketing & Communications, Edelman India, who talked about how to ?ÇÿCrack the Gen Z Code?ÇÖ at the event. Sushant Dash, CEO of Tata Starbucks, said, "Gen Z?ÇÖs unique expectations and strong opinions, shaped by their digital nativity, challenge brands to innovate. At Starbucks India, we engage with this dynamic group daily, finding their perspectives both refreshing and inspiring. Their insights drive us to continually adapt and improve our communication approach." Emphasizing trust and engagement, the panel underscored public relations' crucial role in navigating rapid technological advancements and widespread misinformation. The second panel with guest line-up including, Atul Rai, CEO & co-founder, Staqu Technologies, Nikhil Pahwa, founder and editor, Medianama, Yatik, Naik, business head at HT Media Group, and Nandagopal Rajan, COO, The Indian Express, discussed strategies to ?ÇÿNavigate The AI Tightrope,?ÇÖ balancing the dilemma of innovation versus misinformation. The most awaited industry event is a combination of trend discussions at PRologue 2024, followed by the global SABRE South Asia Awards, that celebrated the most creative and interesting work in the field of Public Relations. More than 50 awards were given to compelling campaigns. Vineeta Singh, CEO & co-founder of SUGAR Cosmetics was awarded the top honour of CEO Of The Year at the SABRE South Asia 2024 Awards.Vineeta Singh, CEO & Co-Founder of SUGAR Cosmetics said, "I am deeply honored and humbled to receive the Best CEO of the Year at SABRE South Asia 2024 Awards hosted by PRCAI. I dedicate this award to my mother and SUGAR's workforce, especially 3000+ women employees, beauty enthusiasts, and stakeholders at large. This award recognition underscores our focus to redefine the Indian beauty landscape whilst saluting the indomitable spirit of women who embrace their most authentic selves." Kunal Kishore, Vice President of PRCAI, said, ?Ç£PRologue and SABRE SA have become the industries?ÇÖ most awaited moments of learning and recognition. Our goal is to focus on authentic conversation and reimagine every year our ever-changing environment that can constantly up the game for the industry.?Ç¥?ÇÿThis year at PRologue 2024, PRCAI partnered with the Guinness World Records (GWR) and created a new record for the most signatures collected on a t-shirt in 60 minutes. It called upon the attendees and industry professionals to pledge to the power of "Educate, Elevate, Empower" and for each one of them to commit an hour this year to upskill the next generation of talent in the industry. Deeptie Sethi, CEO of PRCAI, remarked, "The industry is witnessing a healthy growth and PRCAI is committed to help the industry strive for excellence with platforms to upskill, standardizing guidelines to build a world-class workforce and stronger industry practices for both today and tomorrow. We are excited about the first-ever Guinness World Record for PRCAI, that symbolizes our commitment to encourage each member of ours as an integrated part to cultivate a more skilled and innovative workforce for the future."To elevate the industry standards and cultivate a more professional and collaborative environment for collective success, PRCAI has a new client-consultancy partnership charter and code of conduct guidelines, which will be announced soon to build an even stronger ethical, professional, and progressive PR industry.