Sydney-based public relations agency InsideOut PR has secured the Australian account for Simon-Kucher Partners, a global consulting firm specializing in pricing and strategy, following a competitive pitch process.InsideOut PR, known for its expertise in both B2B and consumer communication, will develop and execute strategic PR campaigns designed to raise Simon-Kucher's profile and impact within the Australian market. This will involve targeted media relations, influencer engagement, and strategic content creation to showcase Simon-Kucher's thought leadership and expertise in pricing strategy.InsideOut PR CEO Nicole Reaney said: "We are thrilled to kick-start this journey with Simon-Kucher. Our goal is to forge strong partnerships with their teams amplifying their presence through targeted media exposure and strategic connections. We are committed to driving their vision forward and catalysing unstoppable growth." Simon-Kucher's arrival comes at a time of significant growth for the Australian pricing strategy consulting market. With InsideOut PR's expertise in navigating the Australian media landscape and Simon-Kucher's global reputation for pricing strategy, this partnership is well-positioned to help Simon-Kucher establish itself as a leading player in the Australian market.