Veeam has appointed Milk & Honey PR as its hub agency partner for Asia Pacific and Japan (APJ) following a competitive pitch. The partnership will see Milk & Honey lead PR strategy across the region, including market-focused storytelling, executive profiling, earned media, and content development.The agency will work closely with Veeam’s global, regional, and in-market teams to enhance the company’s visibility and reputation among CXOs, technology leaders, partners, and the wider APJ business community.Veeam provides data resilience solutions that protect businesses from cyber-attacks, natural disasters, and system outages, ensuring continuity of operations. The new PR programme will support the company’s growth and enterprise expansion in the region, while also advancing its SaaS-first and AI-powered solutions strategy.The collaboration reflects a wider trend of tech companies strengthening PR capabilities in APJ, aligning communications to regional business priorities and technology advancements.