FINN Partners unveils FINN Luxe, a tailored offering for luxury brands

Global marketing and communications giant FINN Partners has announced the launch of FINN Luxe, a specialized offering catering to the unique needs of the global luxury sector.This cross-sector initiative leverages FINN Partners' existing expertise in premium and luxury brands, spanning industries like travel, wellness, food & beverage, fashion, beauty, and more.FINN Luxe goes beyond traditional marketing by incorporating FINN Partners' established art division and its purpose & social impact practice. This holistic approach allows FINN Luxe to:Craft culturally relevant communication strategies that resonate with today's luxury consumers who increasingly value purpose-driven brands.Navigate the complexities of the luxury market, which faces challenges like diversification and the growing importance of social and environmental responsibility.The newly launched practice has already secured its first major client, Habacoa, a superyacht marina development. This adds to FINN Partners' already impressive luxury portfolio, which includes names like Mandarin Oriental, The Dorchester Collection, Berry Bros. & Rudd, and Bloomingdales.The luxury playbook 2024: Charting the courseTo mark the launch of FINN Luxe, the agency has released "The Luxury Playbook 2024." This comprehensive report, developed in collaboration with FINN's global intelligence teams and market research firm Mintel, provides valuable insights into the current state and future trends of the luxury industry.FINN Partners CEO & Founding Partner, Peter Finn, said: "Our teams around the world have had the privilege to support premium and luxury brands for many years now. As FINN Partners grows, it is important for us to show that we value and nurture the deep knowledge and experience needed to guide our clients across luxury lifestyle sectors.""From branding to PR to thought leadership and digital marketing, the mission of FINN Luxe is to combine the best of both worlds: the network of a global firm and the niche knowledge of a boutique agency. Our point of view on luxury is clear. Whether we communicate on heritage, design, craftsmanship, service, experience, innovation or values, we do it with authenticity and cultural relevance," said Gregory Cole, Senior Partner for Luxury EMEA.