Independent PR agency Undertow Media has added The Est??e Lauder Companies (ELC) to its client roster. Following a competitive pitch, the agency has been appointed as ELC's retained New Zealand PR partner.Undertow will handle media and influencer relations for a range of ELC brands, including Est??e Lauder, M??A??C, Bobbi Brown, La Mer, Clinique, Tom Ford Beauty, Jo Malone London, and Aveda. The agency will focus on increasing brand awareness and enhancing their local presence.Jess Mayhew, General Manager - Head of Consumer at Undertow, expressed excitement about the partnership: "Getting to work with ELC feels like we?ÇÖve just unlocked the ultimate beauty kit. From La Mer to M??A??C, Jo Malone London to Est??e Lauder, these are the names that define the beauty industry. We can?ÇÖt wait to craft campaigns that celebrate these legendary brands and make a local impact."

Ash McEnaney has joined the independent PR agency Undertow Media as Group Account Director. Undertow Media is a PR, influencer relations & social media agency in Auckland, New Zealand. McEnaney brings a wealth of experience leading successful campaigns for global and local brands at Thrive PR + Communications. Her impressive client list includes LEGO, Airbnb, HelloFresh, and more.Prior to her agency work, McEnaney honed her writing and editorial skills as Assistant Editor at Woman's Day magazine. At Undertow Media, she'll leverage her expertise to champion new clients like Crocs, MOTAT, and TrailLite, while also managing the long-standing Logitech account.?Ç£I?ÇÖve long been a fan of Undertow Media and their impressive knack for delivering innovative, high-impact work that gets people talking. I?ÇÖm joining the team at an exciting time; we?ÇÖre growing at pace with a roster of ambitious clients and exciting projects in the works. And with such a stellar reputation in the industry, I couldn?ÇÖt be more thrilled to make good things happen with this brilliant bunch,?Ç¥ said McEnaney. Greer Bland, Founder & Managing Director of Undertow Media, said: ?Ç£We had a long courting period with Ash so I?ÇÖm beyond stoked to have her finally in the fold. Not only is she incredibly cool, clever and connected, Ash has an innate understanding of what makes the media tick. She?ÇÖs all about storytelling that sticks and has already hit the ground running with many a media win. As a key member of our management team, we have been thrilled to learn she is also incredibly process-driven ?Çô something we shamelessly geek out on as an agency.?Ç¥