Independent PR agency Undertow Media has added The Est??e Lauder Companies (ELC) to its client roster. Following a competitive pitch, the agency has been appointed as ELC's retained New Zealand PR partner.Undertow will handle media and influencer relations for a range of ELC brands, including Est??e Lauder, M??A??C, Bobbi Brown, La Mer, Clinique, Tom Ford Beauty, Jo Malone London, and Aveda. The agency will focus on increasing brand awareness and enhancing their local presence.Jess Mayhew, General Manager - Head of Consumer at Undertow, expressed excitement about the partnership: "Getting to work with ELC feels like we?ÇÖve just unlocked the ultimate beauty kit. From La Mer to M??A??C, Jo Malone London to Est??e Lauder, these are the names that define the beauty industry. We can?ÇÖt wait to craft campaigns that celebrate these legendary brands and make a local impact."