PRCA Mena officially kicked off its Roadshow Series with an impactful inaugural event in Kuwait, in partnership with PRCA Mena member, Alshaya Group.
Held at the Burj Alshaya Auditorium, the event gathered communications professionals for an afternoon of meaningful dialogue and networking, highlighting how Kuwaiti brands are telling their stories globally while staying rooted in local pride.
The panel discussion, titled “From Local Pride to Global Play: How Kuwaiti Brands Are Telling Their Stories,” featured Nick Sandham, Vice President, Corporate Communications, Alshaya Group; Faisal Khazal, Senior Director - Country Lead, Weber Shandwick Kuwait; Laila Al-Daghestani, Senior Director, Weber Shandwick Kuwait; and Conrad Egbert, Head of PRCA Mena.
Panellists shared insights on building brand authenticity, balancing tradition with innovation, and Kuwait’s growing influence in shaping narratives across the region.
Conrad Egbert, Head of PRCA Mena, said: “This series is about rooting the conversation in culture, and there’s no better place to begin than Kuwait—home to some of the region’s most culturally grounded, yet globally ambitious brands. We’re grateful to Alshaya Group for its continued support and invaluable local knowledge.”
Nick Sandham, Vice President, Corporate Communications at Alshaya Group, added: “Kuwait has long been a hub of retail innovation and communications creativity. It was a pleasure to welcome the PRCA to our home and explore how brands here are shaping narratives that resonate far beyond our borders. Initiatives like these by PRCA Mena foster professional growth and meaningful dialogue across markets.”
The event wrapped up with a vibrant networking session, providing industry professionals the opportunity to exchange ideas and explore new collaborations.
