Clarity Communication, one of India?ÇÖs leading counsel-driven public relations firms, has announced a strategic partnership with Wizikey, global AI-powered media intelligence platform. This collaboration marks a significant step forward in integrating real-time analytics, impact measurement, and data-backed storytelling into Clarity?ÇÖs PR mandate for clients across sectors and geographies.?Ç£At Clarity, we believe PR must be measurable, transparent, and accountable ?Çö not just creative,?Ç¥ said Sowmya Iyer, Founder & CEO of Clarity Communication. ?Ç£Wizikey?ÇÖs technology aligns perfectly with our philosophy of outcome-led PR. This partnership enables us to bring structured dashboards, real-time sentiment analysis, and true media ROI to our clients, from emerging startups to listed enterprises.?Ç¥Through this alliance, Clarity will embed Wizikey?ÇÖs proprietary tools ?Çö including the Wizikey News Score, media outreach trackers, and AI-generated reporting systems ?Çö into its campaign architecture. The goal is to give every Clarity client access to live brand sentiment tracking, share-of-voice benchmarking, crisis alerts, and a holistic view of their communication performance across print, digital, and broadcast channels.By adopting Wizikey?ÇÖs unified media intelligence suite, Clarity clients will benefit from faster reporting, improved coverage analysis, and an enhanced ability to link earned media efforts directly to business outcomes such as website traffic, engagement spikes, and conversion metrics. The integration also adds a layer of agility to Clarity?ÇÖs ongoing work in high-impact sectors like electric mobility, real estate, finance, healthcare, and emerging tech.?Ç£It?ÇÖs a pleasure to see Indian PR firms like Clarity confidently crossing borders. Supporting Soumya has been a privilege - she?ÇÖs a long-term thinker who truly understands how communications can scale across geographies. Today, we?ÇÖre equipped to deliver media intelligence across geographies and sectors - no borders, no boundaries.?Ç¥ said Aakriti Bhargava, Co-founder Wizikey.The collaboration has already been rolled out across select Clarity clients in fintech, EV mobility, healthcare, and D2C brands, with full integration set to be completed by Q3 2025. With this move, Clarity becomes one of the few boutique PR firms in India offering end-to-end campaign intelligence in-house ?Çö setting a new standard for transparent, tech-enabled public relations.

Clarity Communication, a full-service PR agency based in India, has joined the Indo-American Chamber of Commerce (IACC) to align more closely with evolving discussions between Indian and American business ecosystems.The IACC, established to facilitate trade, investment, and knowledge-sharing between India and the United States, brings together companies across sectors including manufacturing, technology, energy, healthcare, and services. Its forums, dialogues, and policy sessions are designed to support deeper engagement between private enterprises and regulatory bodies across both countries.For Clarity Communication, the move is intended to broaden perspective and gain access to more informed spaces of dialogue?Çöespecially as clients increasingly engage with cross-border markets, regulatory environments, and stakeholder expectations that extend beyond domestic boundaries.*We are delighted to have Clarity join us as a member.  The business of PR has become a lot more complex with the advent of social media and paid features.  Sowmya?ÇÖs presence within the chamber will provide guidance to members on this useful aspect of business development" said Stephen Mathias, Chairman IACC Karnataka?Ç£Our work often begins with context?Çöand being part of IACC helps us stay closer to the factors shaping that context,?Ç¥ said Sowmya Iyer, Founder and CEO of Clarity Communication. ?Ç£Whether it?ÇÖs a company entering a new geography or navigating a sensitive issue, the way we guide communication depends on how well we?ÇÖre tuned into the environment it operates in. This membership gives us another lens to view that environment, particularly as the India?ÇôU.S. business corridor becomes more layered.?Ç¥She added, ?Ç£It?ÇÖs not about more visibility for us?Çöit?ÇÖs about more perspective. We value forums that challenge assumptions, introduce nuance, and bring professionals into conversations that don?ÇÖt always happen on public platforms. That?ÇÖs the space we?ÇÖre looking to contribute to?Çöand learn from.?Ç¥Clarity Communication works with businesses across diverse industries, from early-stage ventures to established brands and MNCs offering strategic support in external communications, media relations, and stakeholder engagement. The firm?ÇÖs team operates out of New Delhi and Bangalore, with a distributed network of partners across other regions.The IACC membership is expected to provide access to curated policy briefings, sector-specific knowledge sessions, and introductions to relevant industry working groups. It also allows Clarity to listen in on conversations where strategy meets regulation?Çöhelping shape more grounded communication advice for clients with cross-border interests.

Clarity Communication, one of India?ÇÖs largest integrated PR & marketing agencies, has announced its expansion into Canada. This strategic move positions Clarity to support Canadian and North American brands by leveraging globally resonant narratives to expand market reach and drive international growth. With a seasoned team and a client-centric, results-driven approach, Clarity is set to redefine PR strategies for brands seeking sustainable expansion in a globalized market.As brands increasingly look to extend their presence internationally, the global PR market is projected to reach $116.4 billion by 2025, with a compound annual growth rate (CAGR) of 6.7%. This growth reflects the demand for strategic brand-building efforts and cross-border narratives. Canada?ÇÖs PR market, in particular, is experiencing similar trends, presenting a substantial Total Addressable Market (TAM) for firms offering integrated communication strategies. As Canadian brands strive for greater global recognition, Clarity Communication is poised to help them craft compelling, localized campaigns that resonate on a global stage.Sowmya Iyer, Founder & CEO of Clarity Communication, shared, "We are thrilled to expand into Canada, where the demand for strategic and impactful communication solutions continues to rise. Our success in India has given us the confidence to help brands navigate dynamic markets, and we look forward to leveraging our expertise to support Canadian businesses as they build their stories internationally."Anirudh Das, Head of International Operations at Clarity, added, "This expansion is a critical step in our mission to empower brands globally. With Canada?ÇÖs thriving economy and growing demand for international PR expertise, Clarity is ready to deliver strategies that resonate across borders, fostering long-term, meaningful connections for brands seeking global reach."Tanya Sharma, Global Marketing Head, highlighted, "Canada?ÇÖs strong economy and increasing demand for global connections present a unique opportunity for us to introduce Clarity?ÇÖs integrated PR solutions. We are excited to support Canadian brands in enhancing their narratives and engaging audiences across multiple markets."Clarity Communication brings a wealth of experience in delivering high-impact PR strategies across various industries, including technology, real estate, electric transportation, and healthcare. This expansion reinforces the agency?ÇÖs commitment to adapting to the evolving needs of global PR, with a focus on digital, content-driven, and data-backed engagement strategies.

Clarity Communication, a leading PR and digital communications agency, is pleased to announce that it has secured the public relations mandate for Farmery, a trailblazing D2C brand redefining the Indian consumer?ÇÖs connection with fresh, wholesome food. The partnership will see Clarity Communication manage Farmery?ÇÖs comprehensive PR strategy, aimed at amplifying its brand ethos of sustainability, transparency, and farm-to-fork freshness.Farmery has emerged as a disruptor in India?ÇÖs organic and fresh food market, offering a diverse range of high-quality, nutritious products. With a mission to make fresh, organic produce accessible to everyone, the brand is committed to sustainable farming practices, ethical sourcing, and delivering convenience through its user-friendly online platform and efficient delivery services.Through this partnership, Clarity Communication will focus on elevating Farmery?ÇÖs brand visibility by leveraging its expertise in authentic storytelling campaigns, media relations, and digital PR. The agency will implement a strategic approach to promote Farmery?ÇÖs values of sustainability, transparency, and traceability, ensuring the brand?ÇÖs key messages reach the right audiences across India.Commenting on the partnership, Sowmya Iyer, Founder & CEO of Clarity Communication, said "We are thrilled to collaborate with Farmery and support their mission to bring fresh, organic, and ethically sourced products to the forefront. As consumers become more mindful about what they eat, Farmery's farm-to-fork model offers the perfect solution. Our team is committed to amplifying their brand story and building meaningful connections with consumers across the country."Farmery?ÇÖs commitment to sustainability extends beyond organic certification. The brand partners with local farmers, prioritizing ethical sourcing and reducing its carbon footprint. With Clarity Communication?ÇÖs guidance, Farmery aims to strengthen its position as the go-to source for high-quality, farm-fresh food that consumers can trust.