APRW Pte Ltd (APRW), one of Singapore?ÇÖs leading integrated communications agencies, announced three new client partnerships that reflect its commitment to purposeful communications spanning community, the creative industries, and regional talent development and collaboration. These include Our Tampines Hub, Singapore?ÇÖs first and largest integrated community and lifestyle hub; SOZO, creators of Anime Festival Asia (AFA), for AFA Creators Super Fest Singapore 2025; and the Singapore Chamber of Commerce Indonesia (SingCham) for the inaugural SingCham Uplifting Scholarship, supporting regional youth development. Driving Integrated Strategic Communications for Our Tampines HubAPRW has been appointed as the public relations agency on retainer for Our Tampines Hub (OTH). In this role, APRW will provide strategic counsel and execution across corporate and public communications, as well as media relations. Leveraging targeted media outreach, curated press engagements, and integrated communications support, APRW will support OTH in amplifying its brand narrative, enhancing stakeholder engagement, and reinforcing its position as a vibrant and inclusive anchor for the community. ?Ç£We are honoured to partner with Our Tampines Hub in shaping and strengthening its communications efforts,?Ç¥ said Julie Chiang, Director at APRW. ?Ç£OTH is more than just a physical space?Çöit is a symbol of community spirit and inclusivity. We look forward to supporting their vision through impactful storytelling and purposeful engagement that resonates with both media and the wider public.?Ç¥ Spotlighting Southeast Asia?ÇÖs Creative Talents APRW has also been appointed by SOZO, the creators of Anime Festival Asia, for the upcoming AFA Creators Super Fest (CSF) Singapore 2025 happening from 2 to 3 August 2025 at Suntec Singapore Convention and Exhibition Centre. The community-powered festival will bring together over 300 creators, cosplayers, and crafters, with highlights ranging from a vibrant creators market to live music, dance performances, and more?Çöwith APRW driving publicity efforts for the event. Empowering Youth and Strengthening Regional CollaborationAs part of its commitment to community impact and talent development in Indonesia, APRW has partnered with the Singapore Chamber of Commerce Indonesia (SingCham) for the inaugural SingCham Uplifting Scholarship 2025. The agency plays a dual role: contributing as a corporate partner by offering financial support and internship opportunities, while also serving as the pro bono communications partner to amplify outreach and visibility for the initiative. Launched in April 2025, the SingCham Uplifting Scholarship provides financial assistance, mentorship, and internship opportunities to deserving Indonesian undergraduates from universities in the Greater Jakarta (Jabodetabek) region. The initiative also aims to strengthen cross-border ties between Singapore and Indonesia. Eight students were awarded the scholarship at the inaugural SingCham Uplifting Summit held in Jakarta this July. APRW has been a proud corporate member of SingCham since 2021.Anu Gupta, Director at APRW, shared: ?Ç£Supporting the SingCham Uplifting Scholarship reflects our values as a purpose-driven agency and our commitment to nurturing the next generation of communication professionals both in Singapore and Indonesia. We're proud to be part of a programme that not only empowers students but also strengthens collaboration between both countries.?Ç¥

India is not just a country?Çöit?ÇÖs a continent in disguise. With a population of 1.4 billion spread across 28 states, 8 union territories, 22 official languages, and hundreds of dialects, India doesn?ÇÖt function as a single market but as a collection of diverse mini-markets. For global brands, this complexity presents both a daunting challenge and a game-changing opportunity.Recognizing the need for nuanced, locally rooted communication strategies, Bloomingdale Public Relations?Çöone of India?ÇÖs leading communications consultancies and the India partner of global network IPREX?Çöhas released a white paper titled ?Ç£Decoding India: The PR Landscape 2025.?Ç¥ The paper provides a deep dive into India's multilayered communications environment, shedding light on the socio-political, economic, and cultural forces that shape how stories are consumed and influence is earned.Launched during a closed-door webinar hosted by IPREX and moderated by Harri Kammonen, EMEA President of IPREX and CEO of Finland-based agency Manifesto, the white paper positions public relations not as a support function but as a core business imperative in India?ÇÖs high-stakes, dynamic market.?Ç£Today, PR in India is far more than press releases and events,?Ç¥ said Vikram Kharvi, CEO of Bloomingdale PR and author of the white paper. ?Ç£From regional influencer campaigns to CSR storytelling and crisis communication, brands must develop cultural intelligence and digital agility to resonate locally and scale nationally.?Ç¥With over 806 million internet users and 25 million more joining each year, India is among the world?ÇÖs fastest-growing digital economies. But as Kharvi points out, ?Ç£Digital India is not homogenous.?Ç¥ From hyper-local memes to regional language reels, what goes viral in one state may be irrelevant in another. This is where public relations?Çögrounded in local insight and cultural empathy?Çöplays a critical role.India?ÇÖs demographic skew adds another layer of complexity. With more than 50% of the population under 30, the youth are not just consumers?Çöthey are creators, critics, and cultural barometers. For brands, this means staying agile, authentic, and constantly in conversation.?Ç£At IPREX, we?ÇÖve seen that the biggest barrier?Çöand opportunity?Çöfor businesses entering new markets is understanding local business culture,?Ç¥ said Anu Gupta, APAC Regional President of IPREX and Director at APRW. ?Ç£That?ÇÖs why our global network focuses on local expertise. Asia Pacific, and especially India, represents a high-growth region with enormous cultural depth.?Ç¥The white paper serves as a strategic roadmap for brands aiming to break through in India?Çönot just by showing up, but by standing out. It outlines how region-specific storytelling, credible advocacy, and long-term reputation-building are key to success.

APRW Pte Ltd (APRW), a leading integrated communications agency in Singapore, begins 2025 by celebrating notable milestones across innovation, arts, culture, and community engagement. With a diversified client portfolio spanning multiple industries, APRW continues its mission of delivering impactful campaigns while supporting local talent and meaningful causes.Empowering Innovation and EntrepreneurshipAPRW has been re-appointed for the third consecutive time as the communications partner for the 12th Lee Kuan Yew Global Business Plan Competition (LKYGBPC), organized by the SMU Institute of Innovation and Entrepreneurship (IIE). Recognized as one of Asia?ÇÖs largest university-led startup competitions, LKYGBPC empowers youth to create deep-tech solutions addressing critical global challenges.?Ç£We?ÇÖre honored to partner with SMU IIE once again for this flagship event,?Ç¥ said Anu Gupta, Director of APRW. ?Ç£It?ÇÖs inspiring to witness the competition?ÇÖs growth into a globally recognized platform for startups, and we are grateful for our clients?ÇÖ trust in building their brand presence.?Ç¥Promoting Singapore?ÇÖs Creative ArtsAPRW has been appointed the official publicity partner for Baby Hero, a Singapore-Thailand co-produced action-comedy film by Hong Pictures and Hollywood Thailand. Scheduled for a 23 January 2025 release, the film features a talented cast including Singaporean actors Hayley Woo and Ya Hui alongside Thai stars. Baby Hero underscores the cultural exchange and creative collaboration between the two nations.In 2024, APRW also continued its support for Mikkel Myer Lee, a 12-year-old piano prodigy who began his ambitious journey to perform all 32 Beethoven sonatas publicly. Mikkel?ÇÖs December 2024 concert marked the first of his European performances, further cementing his global recognition as a virtuoso talent.Celebrating Culinary HeritageAPRW proudly represents Hakka Yu, Singapore?ÇÖs first overseas Hakka restaurant chain, which opened at Changi Airport on 28 December 2024. By introducing authentic Hakka cuisine, the restaurant celebrates the richness of Hakka culture. In collaboration with the Char Yong (Dabu) Association, APRW highlights the connection between food, heritage, and cultural appreciation.Promoting Singapore?ÇÖs Creative ArtsAPRW has been appointed the official publicity partner for Baby Hero, a Singapore-Thailand co-produced action-comedy film by Hong Pictures and Hollywood Thailand. Scheduled for a 23 January 2025 release, the film features a talented cast including Singaporean actors Hayley Woo and Ya Hui alongside Thai stars. Baby Hero underscores the cultural exchange and creative collaboration between the two nations.In 2024, APRW also continued its support for Mikkel Myer Lee, a 12-year-old piano prodigy who began his ambitious journey to perform all 32 Beethoven sonatas publicly. Mikkel?ÇÖs December 2024 concert marked the first of his European performances, further cementing his global recognition as a virtuoso talent.Celebrating Culinary HeritageAPRW proudly represents Hakka Yu, Singapore?ÇÖs first overseas Hakka restaurant chain, which opened at Changi Airport on 28 December 2024. By introducing authentic Hakka cuisine, the restaurant celebrates the richness of Hakka culture. In collaboration with the Char Yong (Dabu) Association, APRW highlights the connection between food, heritage, and cultural appreciation.

IPREX Global President and Founder and Chief Executive of AM O?ÇÖSullivan PR Ann-Marie O?ÇÖSullivan has announced the appointment of two members to its Global Board and the onboarding of its newest partner in Canada. IPREX is the premier global network of independent communications agencies with more than 1,100 staff and 110 offices worldwide.Anu Gupta, Director at APRW (Singapore) will assume the role of Asia Pacific President while Lindsey DeWitte, President of PR and EVP of Purpose + Sustainability at Barkley (Kansas City, Missouri, USA) will take the helm as Treasurer. Both board positions serve a two-year term from January 2024 through May 2026.?Ç£We are delighted to welcome Anu and Lindsey to IPREX's Global Board in what is a really positive step in strengthening our international network,?Ç¥ said Ann-Marie O?ÇÖSullivan. ?Ç£In her new capacity as IPREX Asia Pacific President, Anu brings a wealth of local and regional knowledge, as well as her world-class experience and expertise. Lindsey brings solid financial management skills to IPREX, with a focus on sustainable practices. I have no doubt they will both be huge assets to the Global Board, enhancing our connections and bolstering our planning and budgeting processes as we continue to strengthen the IPREX brand.?Ç¥In her role as Asia Pacific President, Anu will oversee the IPREX network in APAC. She will engage directly with existing IPREX partners in the region, as well as IPREX regional directors, identify opportunities to connect partners for new business opportunities, continued learning, collaboration and global support. She takes the reins from Xavier PRabhu, Founder and Managing Director of PRHUB, an independent public relations and marketing consultancy based in India.?Ç£I look forward to embarking on this experience to learn more about global best practices in communications from our IPREX partners and share more about Singapore and the region?ÇÖs promising future globally,?Ç¥ said Anu.As Treasurer Lindsey will bring years of experience running a B-Corporation to IPREX, where she will ensure financial stewardship, transparency, and sustainability, guiding the network towards its mission through responsible fiscal management. She takes the role from outgoing Treasurer Natalie Best, Chief Operating Officer at French West Vaughan, an integrated marketing agency based in Raleigh.In Canada, IPREX welcomes Global Public Affairs. Established in 1997, Global Public Affairs is Canada?ÇÖs leading public policy, government relations, and strategic communications firm. The agency brings expert knowledge and insight to help organizations navigate complex challenges and implement winning solutions. Global Public Affairs has locations in Ottawa, Halifax, Toronto, Winnipeg, Calgary, Edmonton, Vancouver and Victoria.?Ç£The addition of Global Public Affairs furthers our existing reach into Canada, and strategically expands our presence in the Americas,?Ç¥ said Laura Phillips, IPREX Americas President and President at Vehr Communications (Cincinnati, Ohio, USA). ?Ç£We look forward to integrating the agency into the network and building strong relationships across the region.?Ç¥