India is not just a country?Çöit?ÇÖs a continent in disguise. With a population of 1.4 billion spread across 28 states, 8 union territories, 22 official languages, and hundreds of dialects, India doesn?ÇÖt function as a single market but as a collection of diverse mini-markets. For global brands, this complexity presents both a daunting challenge and a game-changing opportunity.Recognizing the need for nuanced, locally rooted communication strategies, Bloomingdale Public Relations?Çöone of India?ÇÖs leading communications consultancies and the India partner of global network IPREX?Çöhas released a white paper titled ?Ç£Decoding India: The PR Landscape 2025.?Ç¥ The paper provides a deep dive into India's multilayered communications environment, shedding light on the socio-political, economic, and cultural forces that shape how stories are consumed and influence is earned.Launched during a closed-door webinar hosted by IPREX and moderated by Harri Kammonen, EMEA President of IPREX and CEO of Finland-based agency Manifesto, the white paper positions public relations not as a support function but as a core business imperative in India?ÇÖs high-stakes, dynamic market.?Ç£Today, PR in India is far more than press releases and events,?Ç¥ said Vikram Kharvi, CEO of Bloomingdale PR and author of the white paper. ?Ç£From regional influencer campaigns to CSR storytelling and crisis communication, brands must develop cultural intelligence and digital agility to resonate locally and scale nationally.?Ç¥With over 806 million internet users and 25 million more joining each year, India is among the world?ÇÖs fastest-growing digital economies. But as Kharvi points out, ?Ç£Digital India is not homogenous.?Ç¥ From hyper-local memes to regional language reels, what goes viral in one state may be irrelevant in another. This is where public relations?Çögrounded in local insight and cultural empathy?Çöplays a critical role.India?ÇÖs demographic skew adds another layer of complexity. With more than 50% of the population under 30, the youth are not just consumers?Çöthey are creators, critics, and cultural barometers. For brands, this means staying agile, authentic, and constantly in conversation.?Ç£At IPREX, we?ÇÖve seen that the biggest barrier?Çöand opportunity?Çöfor businesses entering new markets is understanding local business culture,?Ç¥ said Anu Gupta, APAC Regional President of IPREX and Director at APRW. ?Ç£That?ÇÖs why our global network focuses on local expertise. Asia Pacific, and especially India, represents a high-growth region with enormous cultural depth.?Ç¥The white paper serves as a strategic roadmap for brands aiming to break through in India?Çönot just by showing up, but by standing out. It outlines how region-specific storytelling, credible advocacy, and long-term reputation-building are key to success.

IPREX Global President and Founder and Chief Executive of AM O?ÇÖSullivan PR Ann-Marie O?ÇÖSullivan has announced the appointment of two members to its Global Board and the onboarding of its newest partner in Canada. IPREX is the premier global network of independent communications agencies with more than 1,100 staff and 110 offices worldwide.Anu Gupta, Director at APRW (Singapore) will assume the role of Asia Pacific President while Lindsey DeWitte, President of PR and EVP of Purpose + Sustainability at Barkley (Kansas City, Missouri, USA) will take the helm as Treasurer. Both board positions serve a two-year term from January 2024 through May 2026.?Ç£We are delighted to welcome Anu and Lindsey to IPREX's Global Board in what is a really positive step in strengthening our international network,?Ç¥ said Ann-Marie O?ÇÖSullivan. ?Ç£In her new capacity as IPREX Asia Pacific President, Anu brings a wealth of local and regional knowledge, as well as her world-class experience and expertise. Lindsey brings solid financial management skills to IPREX, with a focus on sustainable practices. I have no doubt they will both be huge assets to the Global Board, enhancing our connections and bolstering our planning and budgeting processes as we continue to strengthen the IPREX brand.?Ç¥In her role as Asia Pacific President, Anu will oversee the IPREX network in APAC. She will engage directly with existing IPREX partners in the region, as well as IPREX regional directors, identify opportunities to connect partners for new business opportunities, continued learning, collaboration and global support. She takes the reins from Xavier PRabhu, Founder and Managing Director of PRHUB, an independent public relations and marketing consultancy based in India.?Ç£I look forward to embarking on this experience to learn more about global best practices in communications from our IPREX partners and share more about Singapore and the region?ÇÖs promising future globally,?Ç¥ said Anu.As Treasurer Lindsey will bring years of experience running a B-Corporation to IPREX, where she will ensure financial stewardship, transparency, and sustainability, guiding the network towards its mission through responsible fiscal management. She takes the role from outgoing Treasurer Natalie Best, Chief Operating Officer at French West Vaughan, an integrated marketing agency based in Raleigh.In Canada, IPREX welcomes Global Public Affairs. Established in 1997, Global Public Affairs is Canada?ÇÖs leading public policy, government relations, and strategic communications firm. The agency brings expert knowledge and insight to help organizations navigate complex challenges and implement winning solutions. Global Public Affairs has locations in Ottawa, Halifax, Toronto, Winnipeg, Calgary, Edmonton, Vancouver and Victoria.?Ç£The addition of Global Public Affairs furthers our existing reach into Canada, and strategically expands our presence in the Americas,?Ç¥ said Laura Phillips, IPREX Americas President and President at Vehr Communications (Cincinnati, Ohio, USA). ?Ç£We look forward to integrating the agency into the network and building strong relationships across the region.?Ç¥