KidZania India, the global indoor theme park designed for kids and families, has appointed Bloomingdale Public Relations as its influencer marketing partner to strengthen the brand’s digital storytelling and creator-led engagement strategy across India.Through this mandate, Bloomingdale PR will drive influencer collaborations, creator experiences, and digital-first campaigns focused on connecting KidZania with modern families, young audiences, and parenting communities.The partnership will spotlight KidZania’s immersive learning experiences through creator-led content that resonates with modern families.As experiential entertainment continues to evolve in the digital era, influencer marketing has emerged as a powerful medium for brands to create meaningful audience connections. For destinations like KidZania, creator-led storytelling enables real-time engagement, relatability, and community-driven conversations that resonate strongly with today’s millennial parents and Gen Alpha audiences. The collaboration aims to amplify awareness around the KidZania experience through engaging creator-led content that highlights its interactive learning and entertainment offerings. Vikita Chaudhary, Head of Marketing, KidZania India, said, “At KidZania, we are constantly looking at innovative ways to engage with modern families and young audiences in spaces where they actively consume content and discover experiences. Influencer marketing today goes far beyond visibility; it has become an important extension of storytelling and community engagement. Through our partnership with Bloomingdale PR, we aim to create authentic creator-led narratives that bring the KidZania experience to life in a more relatable, immersive, and culturally relevant way.”Vikram Kharvi, (pictured), CEO, Bloomingdale Public Relations, added, “KidZania is a brand that naturally lends itself to experiential storytelling and meaningful digital engagement. Our focus will be on crafting creator-first narratives that capture the excitement, learning, and imagination that define the KidZania experience. Through strategic influencer collaborations and community-driven content, we aim to build conversations that resonate strongly with families, parents, and young audiences across digital platforms.”As part of the mandate, upcoming initiatives will include influencer walkthroughs, creator experiences, parenting community engagement, community-led digital campaigns, and collaborative storytelling formats designed to amplify KidZania India’s visibility and audience engagement across digital platforms.With expertise spanning lifestyle, hospitality, technology, startups, entertainment, real estate, D2C Brand communication and experiential comms, Bloomingdale PR brings a strong understanding of digital culture, influencer ecosystems, and strategic storytelling. The agency’s approach will focus on building impactful creator partnerships that align with KidZania’s positioning as an engaging, educational, and family-first destination.