PR giant Edelman retains Shell account

Adgully Bureau |

Public relations firm Edelman has extended its contract with Shell to provide communication services, according to media reports. This decision comes after a period of public scrutiny regarding Edelman's work with fossil fuel companies.

The account is reportedly worth millions, making it one of Edelman's most lucrative clients.

This decision extends a relationship that has lasted over a decade. Consequently, Edelman remains a target for environmental groups urging the PR industry to cut ties with fossil fuel companies.

Clean Creatives, an industry advocacy group, has been at the forefront of this push. Their efforts include public campaigns, such as posters displayed during Climate Week 2022, urging agencies to drop clients like Shell.